Buscador de Tesis y publicaciones académicas

Digitalization of Marketing to Support MSMEs in the Midst of the Covid-19 Pandemic

Winda Suci Lestari Nasution

Digitalization Technology is currently growing and the benefits of using the internet are felt for its users. Some people feel dependent on the internet, including the activities of Micro, Small and Medium Enterprises (SMEs) in utilizing digitalization to run their business, especially for MSMEs. The purpose of this co...

Ψηφιακό marketing. Μια εμπειρική μελέτη για τις επιπτώσεις των τηλεπικοινωνιών στην Ελλάδα

Φούρκας Konstantinos · Fourkas Konstantinos

Σκοπός της παρούσας μελέτης ήταν να διερευνήσει την επίδραση του ψηφιακού μάρκετινγκ στις οικονομικές επιδόσεις και την οργανωτική απόδοση τριών εταιρειών κινητής τηλεφωνίας στην Ελλάδα: Nova, Vodafone και Cosmote. Διενεργήθηκε έρευνα σε 102 υπαλλήλους των εταιρειών για τη συλλογή δεδομένων σχετικά με τις αντιλήψεις το...

AI in customer experience and digital marketing: a bibliometric and thematic review (2004–2025) with sensory marketing lens

Yahia Mouammine

BARRIERS TO AND DRIVERS OF DIGITAL MARKETING ADOPTION AMONG SMALL RURAL RETAILERS

Shahzad Aminah · Park Hyejune

The Digital Divide and Status of Sub-Saharan Africa: Marketing in an Interdependent Global Economy

Autoría no especificada

La importancia del Marketing Digital en el Posicionamiento de las Mipymes en la Provincia de Orellana

Maritza Natividad Vega-Gualán · German Jazmany Zambrano-Verdesoto

Justification: The growth of the digital environment has transformed the way micro, small, and medium-sized enterprises compete in the market, making it necessary to analyze the impact of digital marketing on their commercial positioning. Objective: The research aimed to analyze the importance of digital marketing in t...

THE INFLUENCE OF DIGITAL PROMOTION AND ONLINE MARKETING COMMUNICATION ON ADOLESCENTS’ CONSUMPTIVE BEHAVIOR IN KOTO MAJIDIN VILLAGE

Dea Rosadi · Alex Wissalam Bustami · Muhammad Fauzi

The development of digital technology has significantly changed adolescents’ consumption patterns through exposure to social media such as Instagram, TikTok, and e-commerce platforms. This study aims to analyze the influence of digital promotion and online marketing communication on adolescents’ consumptive behavior in...

Ethical Digital Marketing in Practice: Consumer Trust, Privacy, and Responsible AI

Krishna Joshi

As digital commerce evolves, consumers have become more conscious and connected, demanding greater accountability from brands at every digital touchpoint. This paper explores the challenges and best practices of ethical digital marketing, offering actionable insights for marketing, branding, and digital media professio...

Digital Customer Acquisition

Ratan, Dinesh

Evolutionary changes in technology compel the organization to adopt innovative digital customer acquisition. However, more research is needed to obtain adequate knowledge. Therefore, the study aims to understand digital marketing in customer acquisition better. It applies a qualitative strategy, considering subjectivis...

Peningkatan Kapasitas Pemasaran Digital UMKM Mitra BUMN melalui Platform PaDi UMKM

Hendra Dharmawan · Meitria Syahadatina Noor · Andi Agung Prawiro · Mutiara Octa · y 1 más

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pemasaran digital bagi UMKM yang menjadi mitra BUMN melalui platform Pasar Digital UMKM (PaDi UMKM). Permasalahan yang dihadapi oleh UMKM meliputi rendahnya pemahaman tentang strategi digital marketing, kualitas visual katalog yang belum op...