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I Gde Yoghie Pradnyana · Aceng Rohendi · Yani Restiani Widjaja
The digital era has brought significant changes to marketing strategies, including in the healthcare sector. Klinik Pratama Asera Cantika Sumbawa faces increasingly intense competition, requiring effective marketing strategies to enhance competitiveness and attract more patients. This study aims to analyze the implemen...
Unlike traditional marketing methods, social media platforms enable brands to communicate with their target audiences more interactively and dynamically, while also allowing consumers to engage directly and instantaneously with brands. As an integral part of contemporary marketing, the impact of social media on interac...
Most community enterprises in Thailand are not successful because of limited marketing channels and technology. The purpose of this paper is to examine the effect of platform capability and web capability on marketing effectiveness with a consideration of the mediating effect of digital marketing capability to communit...
economics and businesssocial sciences8. Economic growth1. No poverty
The development of digital technology allows MSME actors to market their products online and make transactions through the online banking system as well. Social media is the easiest digital marketing to use. Marketing activities carried out by MSMEs in the village of Rejosopinggir Jombang by visiting shops/ restaurants...
The purpose of this study was to analyze the effect of the marketing mix strategy on street vendors' income at culinary street vendors in the city of Bukittinggi and estimate digital marketing to moderate the effect of marketing mix strategies on street vendors' income at culinary street vendors in the city of Bukittin...
Rana, Muhammad Zaigham · ChatGPT · den Hartigh, Erik
This report examines the critical role of marketing strategies in enabling the successful transition of manufacturing firms from product-centric models to integrated product-service systems—a transformation known as servitization. Drawing on qualitative analysis of case studies and published interviews, this study iden...
Harry Patria · M. Arfani Fatchul Alam · Agus Mulyadi · Ardhi Setyarko
This research aimed to determine the influences of digital technology, digital literacy, and the use of digital marketing on the performance of small and medium enterprises (SMEs) in Bekasi, West Java. The study is quantitative research with a survey method. Study data were collected using a questionnaire technique wit...
economics and businesssocial sciences8. Economic growth1. No poverty
Advertising today is different from what is used to be before the revelation of digital marketing channels. The ultimate switch from traditional advertising channels to digital marketing channels has seen a vast expansion, expansion that has been observed in the amount of time users spend on digital devices. We can eas...
This research aims to analyze the role of financial literacy in increasing customer satisfaction with Islamic bank marketing strategies in the digital era. The development of digital technology has changed the landscape of the banking industry, including the implementation of digital service-based marketing strategies....
This research examines the role of marketing innovation in enhancing the sustainability of the creative market in the digital era. Through a systematic literature review, this study aims to identify current trends, best practices, and challenges in implementing innovative marketing strategies in the creative industry....
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