Buscador de Tesis y publicaciones académicas

Pemanfaatan Digital Marketing Bagi UMKM

Harahap, Hamida Syari · Dewi, Nita Komala · Ningrum, Endah Prawesti

Perubahan sistem pemasaran dari tradisional menjadi digital marketing untuk menghadapi era 5.0 memaksakan pihak UMKM untuk melakukan perubahan dalam sistem pemasaran produknya melalui media sosial. Berdasarkan hal tersebut masih banyak pelaku UMKM yang belum memahami digital marketing. Untuk itu, kegiatan abdimas ini b...

Approaches to the formation of marketing communications in the context of the digitalization of the educational process in educational institutions

Dzavid Mirzoiev

The article explores modern approaches to the formation of marketing communications in educational institutions under the conditions of digitalization of the educational process. The study focuses on the theoretical and practical aspects of using integrated marketing communication strategies to enhance interaction with...

A STUDY ON TRAVEL FROM TRADITIONAL MARKETING TO DIGITAL MARKETING IN INDIA 2023

Autoría no especificada

Relationship Marketing Dynamics

Robert W. Palmatier · Lena Steinhoff

Relationship Marketing Targeting

Robert W. Palmatier · Lena Steinhoff

Relationship Marketing Strategies

Robert W. Palmatier · Lena Steinhoff

Pengaruh Digital Marketing dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen Coffe Shop pada Kedai Kopi Anaqi Di Kabupaten Subang

Susi Tri Oktaviani Putri · Eman Sulaeman

This study aims to examine and analyze the effect of digital marketing and service quality on coffee shop consumer purchasing decisions. The survey was conducted at the Anaqi Coffee Shop, Subang Regency. This study uses primary data obtained from the results of distributing questionnaires to consumers of the Anaqi Coff...

Improvement of Health Independence through “Dogima” Program

Nurhasanah Nurhasanah · Faza Alameka · M Ardan · Audy Nabila Caroline · y 1 más

The partner's issues were related to environmental health and digital marketing literacy. This area often experienced floods, lacked organized waste management, and had low awareness and knowledge of domestic waste management. Besides that, the partner had an interest in cultivating ornamental plants with economic valu...

Utilizing Machine Learning for Analysing Digital Marketing's Influence on Gen-Z Travellers’ Destination Selection

Pattaraporn Warintarawej · Jariya Seksan · Nattaporn Thongsri

Digital marketing significantly influences travellers’ decision-making processes. This research aims to analyze the specific digital marketing strategies affecting Gen-Z travellers’ decisions. Machine learning techniques were employed to uncover key insights. Data were collected through a survey using a convenience ran...

Analisis Digital Marketing Menggunakan Metode Mix 4C Pada UMKM Kasab Aceh Di Wilayah Gampong Parom Kabupaten Nagan Raya

null Adria Adria · null Banta Diman · null Ida Fujari

This research analyzes the implementation of digital marketing strategies using the 4C mix method (Customer, Cost, Convenience, Communication) at Aceh Kasab UMKM in Gampong Parom, Nagan Raya Regency. The study was prompted by a shift from the traditional 4P marketing method (Product, Price, Place, Promotion) to a more...