Buscador de Tesis y publicaciones académicas

Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian di PT. Natural Pangan Indonesia

Ni Luh Ayu Pertiwi · Ni Luh Ketut Ayu Sudha Sucandrawati · Ni Made Widani

Peran digital marketing dan kualitas produk sangat penting dalam keputusan pembelian dari para konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan kualitas produk terhadap keputusan pembelian di PT. Natural Pangan Indonesia, sebuah perusahaan lokal yang bergerak di bidang pastry dan baker...

Digital/social media as an audience marketing tool to promote corporate events

Rand, Corie

The purpose of this professional paper, a case study, is to determine the benefits of using digital/social media as an additional audience-marketing tool in promoting and increasing registration for business-to-business (B2B) corporate in-person events. This case study researches the state of the B2B publishing/media i...

Developing a digital marketing plan: the case of CubiCasa OY to the United States of America market

Zaikauskas, Adomas · Correia, Ricardo · Cunha, Carlos R.

This paper present a deep enterprise analysis for the development of a digital marketing plan for CubiCasa OY to the Unites States of America market, aiming to help bringing new customers, living in the US and interested in creating floor plans, to the company. It was analyzed the current situation of the CubiCasa OY i...

Marketing Plan for a Digital B-to-B Language Education Service

Rikula, Teemu

This Bachelor’s thesis was a commissioned by a company chief executive officer (CEO) of a German digital language education company operating on an international business-to-customer field that aimed to expand its business operations by performing an entrance to European business-to-business (b-to-b) digital language e...

Digital innovation

Dave Chaffey · PR Smith

Integrating E-Business with Marketing: Strategies for Sustainable Growth in the Digital Era

Vida Wahda Maulida · Soneta Dina Mariana · Muhammad Fadil Akbar · Brigita Sheren Jessica Suri · y 1 más

The integration of e-business into marketing strategies has transformed how Small and Medium Enterprises (SMEs) reach and engage with their customers. This study investigates the impact of e-business tools on the marketing performance of SMEs, focusing on digital advertising, customer relationship management (CRM), and...

Strategi Digital Marketing Dalam Pengembangan Usaha Mikro Kecil Menengah (UMKM) di Desa Bringin Kecamatan Montong Kabupaten Tuban

Novianto Pujiantoro · Mohammad Mohammad Rofiuddin

Usaha Mikro Kecil Menengah (UMKM) merupakan salah satu tombak perekonomian bagi masyarakat, semakin berkembangknya UMKM tentunya akan membuka peluang kerja bagi masyarakat dan mengurangi kemiskinan serta pengangguran yang ada. Pada perkembangannya dunia digital dalam globalisasi sangat berpengaruh pada roda ekonomi khu...

OPTIMALISASI MANAJEMEN WAKTU UNTUK MENINGKATKAN PRODUKTIVITAS DAN KINERJA DIGITAL MARKETING PEMUDA KARANG TARUNA

Serli Nur Syabila · Nabila Adzhani · Sri Wulandari · Chotamul Fajri · y 1 más

Pengabdian kepada Masyarakat (PKM) merupakan salah satu bentuk implementasi Tri Dharma Perguruan Tinggi yang bertujuan memberikan kontribusi nyata kepada masyarakat melalui kegiatan edukasi dan pemberdayaan. Kegiatan PKM ini dilaksanakan di Karang Taruna Pos RW 04 Rawa Buaya yang dilatarbelakangi oleh masih rendahnya p...

Evaluating Market Viability and Developing Digital Marketing Strategies for X-ray Detection Technology in Contemporary Security Environments

Hans Salomo Tiberias Sinaga · Rhian Indradewa · Sukmo Hadi Nugroho · Unggul Kustiawan

The X-ray Screening System and other radiology-based diagnostic services are increasingly important for preventive and curative health care. This research will produce the Clinic X-ray Screening System's marketing business plan and examine market feasibility and digital customer acquisition tactics. STP analytical tool...

Influence of Global Marketing Dynamics on Viral Strategies of Coca-Cola Company in Nigeria

Aniebiet J. ETUK · Michael O. ESSIEN

In an increasingly globalized and digitally connected world, multinational corporations face the challenge of tailoring global marketing strategies to resonate with local audiences. This study explores the influence of global marketing dynamics on viral strategies, focusing on Coca-Cola in Nigeria. The research specifi...