Buscador de Tesis y publicaciones académicas

Technology-Driven Digital Marketing Strategies and their Impact on E-commerce Purchase Decisions

Devi Setyowati · Maria Apsari Sugiat

The rapid growth of internet penetration and digital platforms has transformed marketing practices in Indonesian Vocational Training Centers (LPKs). However, inconsistent outcomes in trainee recruitment highlight a gap in understanding the effectiveness of digital marketing in this context. This study aims to examine t...

Plan de marketing digital para incrementar el posicionamiento de la marca Mi Despensa, Lambayeque

Rojas Puicon, William Enrique

La presente investigación tiene como objetivo proponer un plan de marketing digital para el posicionamiento de marca de Mi Despensa. La investigación es de tipo descriptivo, con un diseño no experimental – transversal, teniendo como muestra a 250 clientes de la región Lambayeque Los instrumentos evaluados mediante dos...

A Framework for Digital TECHNOLOGY and Marketing Research: Examining the Effects of Trust Inclination, and Information Adoption on Purchase Intentions of Commercial Business Ventures: Yasir Jamshed

Autoría no especificada

The role of digital marketing is to assist us with getting new traffic, leads, and deals for our business by contacting individuals who are searching for our items and administrations. Without help from anyone else, digital marketing is the most common way of marketing our internet based business to possibilities and h...

Consumers' trust in digital marketing and their perceived experiences: evidence from Bangladesh

Md. Abu Sayem · Mostofa Mahmud Hasan · Mohammad Mominul Islam · Asifa Reza · y 1 más

What is the current state of integrating digital marketing into entrepreneurship:

Shaxnoza Djasurovna Ergashxodjayeva · Laylo Abdukhalilova · Diyora Usmonova · Maksud Obitovich Kurolov

Pengaruh Digital Marketing Dan Brand Image Aplikasi Shopee Terhadap Consumer Trust Karyawan PT Bank Central Asia Tbk Cabang Indrapura Surabaya

Handy Aribowo · Is Fadhillah · Nadia Tamara Effendi


 
 
 
 Technology progress offers an positive impact for marketing technique become digital marketing as company motivator to improve company performance which has a positive effect for the consumer by make it easier whether make an improvement evaluation for the company. The better assessment that...

Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria

Chibuike Basil Nwatu, Victor Onyebuchi Okolo, Njoku Princewill Osinachi, Cyril Anamelechi Chiana, Jecinta Chinyere Nwangwu, Grace Uzoamaka Manafa, Anthony Ikechukwu Ibekwe, Ikpo Kobi Pamela, and Uzodinma Nwakaego P

Abstract This article examines the convergence of social marketing and behavioural change in Nigeria, highlighting the impact of digital disruptions on the transformation of social norms. It explores the intricacies of comprehending social standards in the digital era, emphasising the impact of technology on individual...

A COMPARATIVE EXPERIMENTAL STUDY ON ARTIFICIAL INTELLIGENCE- AND HUMAN-DRIVEN SOCIAL MEDIA MARKETING CAMPAIGNS

Muge Klein · Ahmet Fatih Kutlar

Purpose- The rapid advancement in digital marketing, driven by technologies such as artificial intelligence (AI), forms the backdrop for this research. This study aims to investigate the performance differences between AI-driven and human-managed digital marketing campaigns by means of a true field experiment. Selected...

The Evolution of Digital Marketing in the 21st Century: Three Periods Analysis

Juntao Weng

Digital Marketing has been in development for more than 30 years. Since 2000, however, it has developed extremely quickly, significantly altering how businesses market themselves. Based on secondary data, extant literature, and internet sources from Google Scholar, this paper will provide a review of the evolution of t...

Semiotica per campagne di digital marketing. Alcune proposte operative

Cosenza, G

Questo lavoro si inserisce nel nutrito filone di studi semiotici che, dalla fine degli anni Ottanta a oggi, hanno dialogato con gli ambiti più disparati del marketing, fino al più recente marketing digitale. Propone un percorso che non riguarda solo la ricerca accademica, teorica o applicata che sia, ma si pone anche...