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121.306 resultados para «marketing digital»

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Artículo 2022 Acceso abierto Revisado por pares

The Application of VR Technology in the Marketing of Women’s Luxuries

Yufan Lin

At present, millennials have become the main luxury consumers. With the development of the digital economy, people’s consumption concepts and behaviors are undergoing profound changes. In the digital environment, luxury marketing approaches are facing new challenges and changes. Luxury brands not only need to use digit...

economics and business social sciences
  • Boya Century Publishing
  • DOI: 10.54691/bcpbm.v25i.1914
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Artículo 2023 Acceso abierto Revisado por pares 1 cita

Marketing Mentality and it's Difference Between Millenials and Gen Z Consumers: Digital Marketing

null Mr Prasanth · null Praveen Kumar M S

In the digital age, understanding the marketing mentality of consumers is essential for effective marketing strategies. This abstract explores the marketing mentality and examines the disparities between Millennials and Gen Z consumers in terms of digital marketing. The marketing mentality encompasses consumers' attitu...

economics and business social sciences
  • Naksh Solutions
  • English
  • DOI: 10.48175/ijarsct-11474
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Artículo 2021 Revisado por pares 6 citas

Nature and evolution of digital-marketing

Daniella V. Mushka · Viktoriya M. Bondarenko · Nazariy M. Popadynets

This scientific article considers the constantly growing role of digital marketing in the overall range of business marketing activities in the modern world. The historical aspect of development and implementation of digital marketing is outlined in the first part of the article. The article considers the chronology of...

economics and business social sciences
  • State Institution - Institute of regional res...
  • Ukrainian
  • DOI: 10.36818/1562-0905-2021-2-18
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Artículo 2023 Revisado por pares

PENDAMPINGAN DIGITAL MARKETING SEBAGAI UPAYA MENGEMBANGKAN USAHA BERBASIS TEKNOLOGI PADA HOME INDUSTRY

Kasmiati Kasmiati

This community service activity aims to address marketing problems and improve the skills of home-based entrepreneurs in using technological assistance to market their products. Home-based businesses in Karanganyar Village require technology-based business development to be able to compete with their competitors. Obser...

4. Education
  • Institut Dirosat Islamiyah Al-Amien Prenduan...
  • DOI: 10.28944/abdina.v1i2.846
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Capítulo de libro 2023 Revisado por pares

Country-of-Origin Effect and Digital Marketing

Fatih Pinarbasi

The country-of-origin effect, which has been researched extensively in marketing literature, has lately been impacted in several ways by digital marketing and associated actions. This study aims to address the issue's current state in a variety of ways and to draw future conclusions about its many aspects. The study ex...

economics and business social sciences Digital Marketing Evaluating Current
  • IGI Global
  • Turkey
  • DOI: 10.4018/978-1-6684-6613-1.ch006
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Other 2021

Application of digital media as a marketing tool amongst Nepalese start ups : Case Company: Kritya Hub

Mainali, Hasan · Dhakal, Uddhav

This thesis aimed to identify the importance and key impacts of digital marketing in Nepalese startups. The changing business environment and digital innovations have changed the way of doing business and resulted in the emergence of digital marketing around the globe. The main subject of this thesis is digital marketi...

4. Education social media economics and business social sciences
  • Finland
  • English
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Tesis de maestría 2024 Acceso abierto

Empreendedorismo em marketing digital: um estudo de caso da empresa pontíz marketing no norte de Portugal

Araujo, Felipe Mamede

A Pontíz Marketing é uma empresa emergente no setor de marketing digital focada em dinamizar o empreendedorismo na região Norte de Portugal. Este estudo de caso detalha como a Pontíz Marketing implementou estratégias inovadoras de marketing digital para atrair e manter uma base de clientes diversificada, especialmente...

Empreendedorismo economics and business social sciences Norte de Portugal
  • Portugal
  • Portuguese
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Artículo 2025 Acceso abierto Revisado por pares

Impact of Digital Marketing and Analytics on Business Performance: An Empirical Study

Ankur Yadav

The rapid growth of digital technologies has transformed traditional marketing practices into data-driven, customer-centric approaches. Digital marketing combined with analytics enables organizations to understand consumer behavior, optimize campaigns, and enhance business performance. The present study examines the ro...

economics and business social sciences
  • International Journal for Multidisciplinary R...
  • DOI: 10.36948/ijfmr.2025.v07i06.65305
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Other 2023

Digital Marketing Strategies Used by Competing Coffee Shops in Candelaria, Quezon: Perspective of Employees

Sobrepeña, J. G. (Josh Edric) · Ragas, R. D. (Reymond) · Sotomayor, C. R. (Chrizza Kaye)

The study aimed to identify the digital marketing strategies utilized by coffee shops in Candelaria, Quezon, the digital platforms used by coffee shops in digital marketing, and the challenges and benefits of digital marketing strategy and its impact on sales and profitability of coffee shops. The study utilized a qual...

economics and business social sciences
  • Institute of Industry and Academic Research I...
  • Indonesia
  • English
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Artículo 2024 Acceso abierto Revisado por pares 1 cita

Optimization of Digital Marketing in Increasing Sales BAKPIA Masaji Kediri UMKM Products

null Yogi Dwi Lestari · null Sudarmiatin

In the current digital era, digital marketing has become a very important marketing strategy for the Micro, Small and Medium Enterprises (MSME) sector. The use of digital marketing can help MSMEs increase marketing reach, expand the customer base, and ultimately increase sales. This research aims to explore appropriate...

economics and business social sciences 8. Economic growth
  • PT Formosa Cendekia Global
  • DOI: 10.55927/jambak.v3i1.9175
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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