Buscador de Tesis y publicaciones académicas

Branding and Internet Marketing in the Age of Digital Media

Sylvia M. Chan-Olmsted

(2002). Branding and Internet Marketing in the Age of Digital Media. Journal of Broadcasting & Electronic Media: Vol. 46, No. 4, pp. 641-645.

Impact of Digital Marketing on Consumer Buying Behavior in Bangladesh Author by Shakil Chowdhury 2022 • Impact of Digital Marketing on Consumer Buying Behavior in Bangladesh Author

Shakil, Tanvir Chowdhury

Digital communications

Dave Chaffey · PR Smith

Penerapan Digital Marketing pada Usaha Piscok 3Z Lumer

Lili Asmira

The aim of this digital marketing implementation project at the Piscok 3Z Lumer business is to analyze the application of the marketing mix strategy that has been carried out by Piscok 3Z Lumer, to apply digital marketing, and also to analyze the obstacles and solutions in the process of implementing digital marketing....

Critical Success Factors of Internet of Things and Digital Marketing

Shad Ahmad Khan · Hesham Magd · Bhanupriya Khatri · Shaina Arora · y 1 más

The internet of things (IoT) and digital marketing are two rapidly growing fields that have the potential to revolutionize the way businesses operate. However, for businesses to truly take advantage of the opportunities these technologies provide, it is important to understand the critical success factors that must be...

Pemanfaatan Digital Marketing Dalam Membangun Brand Awareness Brand Fashion Streetwear Urbain Inc.

Muhammad Rizky Pramadyanto · null Irwansyah

The number of internet users in Indonesia is the main factor for businesses to use digital marketing to get consumers. Urbain inc. as a streetwear fashion brand has become one of the most popular brands among fashion connoisseurs. This study examines how the use of digital marketing by Urbain Inc in building brand awar...

The Impact of Digital Marketing on Brand Awareness and Student Recruitment: A Study of Private Business Schools in South Africa

Shaheen Khan

This paper investigates the impact of digital marketing on brand awareness and student recruitment at private higher education institutions (PHEIs) in South Africa. Using a convergent parallel research design, the study adopts a mixed-methods approach to explore this relationship. The findings highlight the critical ro...

THE IMPACT OF INTEGRATED DIGITAL MARKETING SYSTEMS ON CUSTOMER ACQUISITION FOR AUTO DETAILING BUSINESSES

M. Kowsalya & Haari Sankar

The auto detailing industry in India is undergoing a structural transformation, driven by rising vehicle ownership, growing aesthetics consciousness among consumers, and an accelerating shift in discovery and decision-making behaviour toward digital platforms. Auto detailing businesses, particularly small and medium en...

DAMPAK SRATEGI DIGITAL MARKTING BAGI PENDAPATAN UMKM DI KOTA PALOPO

NURSYAM, NURHAIJAH

ABSTRAK Nurhaijah Nursyam, 2023. “Analisis Strategi Digital Marketing Dan Dampaknya Bagi Pendapatan UMKM Di Kota Palopo (Studi Kasus di Kota Palopo Kabupaten Luwu). Skripsi Program Studi Mangement Bisnis Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Palopo. Dibimbing oleh Bapak Edi Indra Setawan...

Pelatihan Digital Marketing Berbasis Tiktok Shop dan Google Maps bagi UMKN Desa Pulosari Jombang

Satiya Amara Syakilla · Nur Lailil Safa’ah · Muhammad Zaim Zen · Nuril Hikmah · y 1 más

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian suatu daerah, namun masih banyak yang menghadapi kendala dalam pemanfaatan teknologi digital, khususnya pemasaran. Permasalahan mitra di Desa Pulosari adalah rendahnya kemampuan implementasi pemasaran digital meskipun telah memiliki penge...