Buscador de Tesis y publicaciones académicas

UTILIZING MACHINE LEARNING MODELS TO GENERATE AN OPTIMIZED DIGITAL MARKETING SIMULATION

RASTOGI KESHAV · DEY AMITAVA · CHHABRA LAKSHAY · SHARMA SANJAY S

Organizational and economic mechanism for adapting a company’s marketing strategy in the digital environment

Natalia Kuzmynchuk · Tetiana Kutsenko · Hanna Pysarevska

The article explores the theoretical and practical aspects of developing an organizational and economic mechanism for adapting a company’s marketing strategy in the context of digital economic transformation. Emphasis is placed on the need for comprehensive transformation of marketing activities, covering both digital...

FEATURES OF FORMATION OF MARKETING TRENDS

Tatiana Belova · Maxim Dunin

The article is devoted to the peculiarities of the formation of marketing trends. The need to study the trend as a phenomenon is proved. Definitions of the concept of "trend" by various authors are given. The versatility of the problem under consideration is emphasized, as a single definition of the trend has not been...

Transformasi Pemasaran di Era Digital: Peran Influencer dalam Digital Marketing

Stefany Angelina Maturangga

Marketing plan: A case study of Pizza King Restaurant

Ghimire, Anu

It is widely recognized and acknowledged that marketing plan is an integral aspect of a business. This thesis was written to develop a practical marketing plan for Pizza King, a fast food restaurant. The aim of this study is to formulate a well-structured digital marketing plan for Pizza King Restaurant to expand its r...

Empowering MSME Communities to Enhance Batam's Local Product Marketing Based on Artificial Intelligence

John Friadi · Diana Titik Windayati · Abdul Malik Made · Ely Kurniawati · y 3 más

Digital marketing is the application of digital technology to bring online sales (channels) to the market (websites, email, databases, digital TV, and other innovations such as blogs, feeds, podcasts, and social media) and contribute to the success of business operations. The purpose of this activity is to increase und...

Pengembangan UMKM Melalui Pemanfaatan Pemasaran Digital dan Media Sosial Pada Desa Sumberjo, Kecamatan Wonosalam, Kabupaten Jombang, Provinsi Jawa Timur

null Wilda Daffania Abidin · null Putri Marisna · null Adelia Qouli Varadisa · null Tegar Satria Adi · y 1 más

Sumberjo Village as a tourist village which is rich in natural resources, ultimately encourages the formation of various kinds of MSMEs. However, until now, the knowledge of MSMEs regarding the use of social media and digital marketing is still considered lacking. Some MSMEs still apply traditional methods of marketing...

Penerapan Digital Marketing Dalam Meningkatkan Penjualan Produk Fabil Natural

null Evva Ari Nur Viddiastuti · null Jeanny Pricilia Anneke Winowatan

In this millennial era, skincare has become a priority need that must be met by women and men, various skincare brands have emerged from within and outside the country, making competition even tighter. Marketing via internet media has also developed rapidly. This makes digital marketing the key to marketing because a p...

Examining the Integration of Responsible AI Principles in Social Media Marketing for Digital Health: A Theoretical Analysis

Vishwa Patel · Dr. Jay A Dave · Dr. Satvik Khara · Gaurav D Tivari

This study explores the integration of responsible artificial intelligence (AI) principles into social media marketing strategies within the digital health sector. With the proliferation of digital health platforms and the growing use of AI technologies in marketing, ensuring ethical practices is paramount. By examinin...

Antecedents to the Adoption of Digital Marketing by Start-Ups Under Startup-India and E-Governance Initiatives

Nilesh Tejrao Kate · Prashant Chaudhary · Kumod Kumar · Neelam Raut · y 1 más

India is witnessing a dual transformation marked by technological advancements and a surge in entrepreneurial activity following the launch of various e-governance schemes and the Startup India program. However, the high failure rate among startups remains a significant concern, often attributed to inadequate marketing...