Buscador de Tesis y publicaciones académicas

Between Hype and Execution: Observed Gaps in Bangladesh’s Digital Marketing Industry

Rahman, Khandker Tahmidur

Bangladesh’s digital marketing industry has been defined as rapidly advancing and driven by innovation, supported by increasing internet usage and widespread use of digital platforms. However, everyday execution frequently shows significant operational and strategic difficulties which hamper the effectiveness of digita...

DIGITAL MARKETING COMMUNICATION TO INCREASE CRSL STORE BRAND AWARENESS

Salim, Mufid · Rosdian, Erwin Dwi Sabna · Marta, Rustono Farady

CRSL Store is a clothing store or distribution company that produces various bags, backpacks, garments, jackets, headgear, and footwear. The CRSL brand attracted many people because of its unique products, which consisted of five adorable animal figures. CRSL indirectly undertakes a "save animal" campaign through the p...

A Study on Cybersecurity Challenges in Digital Marketing from the Perspective of Online Consumers in Coimbatore District

Assistant Professor Ms.R.Nandhini · Ms.Priyanka

In the modern digital era, digital marketing has become a vital tool for businesses to reach and engage customers effectively. However, with the increasing dependence on digital platforms, cybersecurity challenges have also emerged as a major concern for online con-sumers. This study focuses on identifying and analysin...

O Uso da Inteligência Artificial Aplicada ao Marketing Digital

Afonso Celso Magalhães Madeira · Barbara Coelho Neves · Daniel de Jesus B. C. Branco

A apropriação da inteligência artificial pelo marketing digital torna-se mais uma ferramenta de manipulação para a criação de desejos e necessidades no usuário-consumidor, contribuindo para o aumento das vendas através da exploração e potencialização das vulnerabilidades do usuário-consumidor. Esta persona torna-se ass...

Implementation of the Multi Attribute Utility Theory (MAUT) Method for Selecting the Best Affiliate Marketing

Siti Rokhmah · Tino Feri Efendi · Wahib Mubarok

Background: Digital marketing has become crucial for companies to remain relevant and grow. One common marketing strategy used is through collaboration with affiliate marketing. However, many companies still need help selecting the best affiliate marketing, often relying on subjective approaches. Objective: This resear...

THE ROLE OF INFLUENCERS IN DRIVING E-COMMERCE IN DIGITAL MARKETING

Dr. G. SUGUNA VALLI

Abstract - The role of digital marketing, influencers play a crucial role in shaping consumer behavior and driving e-commerce sales. With the rise of social media platforms, influencers have become trusted voices that bridge the gap between brands and consumers, leveraging their credibility and engagement to influence...

Title: How a Top Digital Marketing Agency Builds Brand Authority

Tiwari, Nitesh

Discover how Aqva Marketing builds strong brand authority through SEO, PPC, social media, and consistent digital strategies.

THE ROLE OF E-COMMERCE BASED ON MARKETING 4.0 IN BUSINESS TRANSFORMATION

Arizal Hamizar · Mohammad H Holle · Jacsy Tubalawony

This research investigates the role of e-commerce based on Marketing 4.0 in the transformation of businesses in the digital era. Through a theoretical study approach, the research aims to provide insights into the interplay between e-commerce, Marketing 4.0, and consumer behavior. The study begins by formulating clear...

Consumer Attitudes Regarding Strategies in Digital Marketing

Jorge Figueiredo · António Cardoso · Margarida Pocinho · Isabel Oliveira

Dijital minimalizm: Tüketici eğilimleri ve işletmeler için yeni pazarlama perspektifleri

Sinem Sargın

The rapid spread of digitalisation has increased the time individuals spend on digital platforms, leading to excessive content consumption, attention distraction, and cognitive overload. In this context, the digital minimalism movement has emerged as an approach that encourages individuals to manage their technology us...