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Lusia Tria Hatmanti Hutami · null Didik Subiyanto · null Alfiatul Maulida · null Banun Havifah Cahyo Khosiyono · y 1 más
Purpose This community service aims to MSMEs actors can implement digital marketing into their businesses, increase literacy and skills through lectures and training on Digital Marketing as a new means of developing MSMEs and motivate the importance of developing the quality of human resources through entrepreneurshi...
4. Educationeconomics and businesssocial sciences8. Economic growth
This study aims to identify and analyze effective digital marketing strategies in the era of Industry 4.0, focusing on the utilization of data to enhance customer engagement. The Fourth Industrial Revolution has significantly transformed business operations, particularly in the areas of data collection, analysis, and u...
This study aims to analyze the application of digital marketing to Batik Sembung SMEs in Kulon Progo in a review of strategic marketing management. This study used a qualitative descriptive analysis method with the object under study was the UMKM Batik Sembung in Kulon Progo, Yogyakarta. The results show that Batik Sem...
This study’s purpose and strategies are to unwrap factors for the adoption of digital marketing strategies in the success of e-recruitment in Bangladesh. It also focuses on organizational perception, brand value, candidate and employer e- recruitment decisions in Bangladesh. In order to achieve the research objectives,...
4. Educationeconomics and businesssocial sciences8. Economic growth
Abstract This chapter describes the importance of marketing activities at airports. The link between marketing and airports has been reinforced by new technologies and digital marketing tools. This technological combination has had a high penetration in the user's smartphones and airport activities, particularly in non...
This research is important to carry out because there is still little research that discusses the impact of collaboration between content marketing and influencer marketing on consumer buying interest, especially in the small and medium enterprise (SME) sector such as CV Albaik Adem Sejahtera. This research method uses...
null Mujtaba Haider · null Dr. Inam Ullah Khan · null Talha Nadeem · null Dr. Ijaz Hussian · y 2 más
The study explores the consumer behavior dynamics and the role of brand perception as a mediator and digital exposure as a moderator in the effectiveness of marketing strategies in the fragrance industry in Pakistan. Using structural equation modeling and a sample of 300 respondents, the study provides a test of eleven...
Social media is becoming a growingly integrated part in people’s lives and is becoming a new space for digital advertising. This paper explores the evolution of social media affordances and their profound impact on the development of digital marketing strategies. Case studies reviewed the platform-specific affordances...
This paper investigates the determinants of purchasing decision of Tokopedia e-commerce consumers with Gen-Z as a sample. This paper refers to Technology Acceptance Model (TAM) as theoretical framework, where the indicators use in this study combines both convenient matter in purchasing at e-commerce such as Artificial...
Serli Anggita Sari · Wahyu Eko Setianingsih · Rusdiyanto Rusdiyanto
The aim of this research is to analyze the influence of influencer marketing and digital marketing on consumer loyalty for Emina products. This research is quantitative research. The population in this study was 1423 students at Muhammadiyah University of Jember from the 2019 to 2022 academic year who used Emina produc...
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