Buscador de Tesis y publicaciones académicas

Pengaruh Influencer Marketing dan Pemasaran Digital Era Modern terhadap Loyalitas Konsumen Produk Emina (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Jember)

Serli Anggita Sari · Wahyu Eko Setianingsih · Rusdiyanto Rusdiyanto

The aim of this research is to analyze the influence of influencer marketing and digital marketing on consumer loyalty for Emina products. This research is quantitative research. The population in this study was 1423 students at Muhammadiyah University of Jember from the 2019 to 2022 academic year who used Emina produc...

ADOPTION OF DIGITAL MARKETING AMONG TOURISM INDUSTRY OF UTTARAKHAND IN INDIA

N.A. Anuj · Rajesh Kumar Upadhyay · Himanshu Kargeti · Ajay Sharma

Brand and Customer Loyalty in Online Brand Communities

Wilson Ozuem · Michelle Willis

Understanding Organization Digital Marketing: Current Challenges and Opportunities

Mahmoud Alghizzawi · Mufleh Amin Al Jarrah · Dina Naser Tahat · Khalaf Naser Tahat · y 2 más

Digital and Social media properties and Marketing Material

Autoría no especificada

Marketing tools and material ready for the italian launch and preparing activities for the european MVP

Packaging Innovation and Selling Performance in Microenterprises: Role of Digital Marketing Training

Agus Setyo Pranowo · Herdiyana Herdiyana · Hari Muharram

Micro-enterprises in Indonesia need help due to their smaller scale and limited resources, impacting their selling performance. This study explores the role of digital marketing training in boosting the selling performance of micro-enterprises through packaging innovation. This study is quantitative research, and we su...

Pengaruh Pemasaran Digital terhadap Penjualan pada Toko Pakaian Mega Mall Bengkulu

Ovita Charolina · Samsul Akmal · Desi Wulandari

This study aims to determine the effect of digital marketing on sales at the clothing store Mega Mall Bengkulu. This type of research is quantitative, the sample in this study amounted to 55 clothing stores, the data collection method used was the distribution of questionnaires and the method of data analysis using SPS...

Strategi Digital Marketing untuk Meningkatkan Penjualan UMKM Melon Golden dari Kota Cilegon melalui Penguatan SDM dan Ekspansi Bisnis Internasional

null Jelita Miranti

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, including Melon Golden, play a crucial role in the nation's economy. With a significant contribution to GDP and employment absorption, the development of MSMEs through the utilization of technology, particularly digital marketing, is key to expanding markets an...

Pengaruh Pemasaran Digital dan Promosi Penjualan terhadap Keputusan Pembelian Konsumen pada Produk IQOS di Indonesia

Ahmad Gozi · Arief Noviarakhman Zagladi

This study aims to analyze the influence of digital marketing and sales promotion on consumer purchasing decisions for IQOS products in Indonesia. The research method used is quantitative with a multiple linear regression approach. Data were collected through questionnaires distributed to 100 respondents selected using...

Quantum Marketing: A New Paradigm to revolutionize the Marketing Strategy & awareness of Indian Consumers

Miss. Vaishnavi Dwivedi

ABSTRACT: Marketing 4.0 is concerned with the confluence of both offline & online marketing strategy and includes digitalization to increase the flexibility. Technological Advancement & positive and negative aspect of Digitalization is the main reason that led to Marketing 5.0. Marketing 5.0 materializes against the ba...