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Sensory marketing is a broad concept that can be used as a marketing tool. The sensory marketing can be used in different ways and in different environments. The most common use for sensory marketing in a B2C environment where the customer can interact with their senses more.But how do B2B companies comprehend sensory...
customer experiencesensory marketing330B2B company
Abstract Technology, which is forever changing, has become a game-changer in advertising, hence businesses have been offered new channels for interaction with their customers and generate new avenues of revenue. This document thoroughly discusses the most prominent issues of today’s digital marketing strategies, among...
Masnum Rambe · Sugianto Sugianto · Muhammad Syahbudi
This study aims to: (1)knowing the application of pottery making in sustainable pottery (2) knowing the application of pottery making in increasing sustainable pottery production (3) the application of sustainable Pottery digital marketing (4) the application of digital marketing in the perspective of Islamic economics...
This study aims to analyze digital marketing strategies in an effort to increase the number of new students in private universities from the perspective of educational management. This study also explores how educational management designs, implements, and evaluates digital marketing strategies in the context of increa...
The article aims to show the ways in which data mining and machine learning methods enhance the effectiveness of digital marketing strategies. The author describes the capabilities of business analytics, such as data and application integration solutions, which transform data and information into knowledge, as well as...
In the context of internationalization and globalization, the global business environment is rapidly changing under the influence of information technology and digital media. In this regard, understanding how to conduct business on the Internet nowadays is not only an integral part of the business but also an excellent...
9. Industry and infrastructureeconomics and businesssocial sciences11. Sustainability
O crescimento das organizações está diretamente relacionado com a estratégia de marketing escolhida para alcançar os objetivos definidos. Com o aumento da agressividade da concorrência, a evolução das Tecnologias de Informação e Comunicação (TIC) e a mudança do comportamento dos consumidores, as estratégias passaram a...
MarketingEstratégia de marketingeconomics and businesssocial sciences
Clare Whitton · Yvonne Hui Min Wong · Jerrald Lau · Xin Hui Chua · y 5 más
Unhealthy food marketing is contributing to the obesity epidemic, but real-time insights into the mechanisms of this relationship are under-studied. Digital marketing is growing and following food and beverage (F&B) brands on social media is common, but measurement of exposure and impact of such marketing presents nove...
Currently internet technology has developed rapidly in society. Digital marketing strategies are an alternative way for businesses to reach consumers very broadly and quickly in promoting their products via the internet and to increase sales volume. Digital marketing strategies use media such as websites, social media,...
Dr. Jacinta Ifeoma Obidile · Johnbosco Chisom Ifeka
This study ascertained the digital analytic and marketing competencies needed by business education students in the fourth industrial revolution. Two research questions guided the study and two null hypotheses were tested at 0.05 level of significance. The study adopted a descriptive survey design and was carried out i...
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