Buscador de Tesis y publicaciones académicas

Financial Justification for the Use of Innovative Digital Marketing Tools

Yuliia Tataryntseva · Oleksandr Manoylenko · Nataliia Shmatko

This article presents a comprehensive study aimed at analysing the impact of innovative digital marketing tools on the promotion of dairy products. This study is relevant because of the rapid dynamics of the digital environment and the need for enterprises to adapt to new marketing trends. The article investigates the...

The analysis of the application of digital marketing in shipping companies

Zaninović, Petra Adelajda

The opportunities offered by digital marketing are beneficial to all parties involved, both providers and users. Through various forms of digital marketing, shipping companies can grow their business and attract future employers and customers. Although the shipping industry is not always visible to customers, its servi...

A Data-Driven Digital Marketing Strategy for a Cold Room Business

Goles, Sarah

The purpose of this study was to create a data-driven digital marketing strategy for the case company in the cold room construction business. The study was commissioned by the case company, a small Finnish startup with two employees that was established in 2024. They construct cold rooms for hotels, restaurants, cateri...

User privacy in digital marketing

Orpana Taina

Research on the Core Mechanism of Digital Marketing Communication Effect Based on the Big Data Era

Falin Li

In the current social development, many new types of intelligent science and technology such as big data are rapidly becoming generalized, and now various companies and enterprises are gradually adopting digital operations, and the application of big data technology to digital marketing has become The shortcut in the d...

Micro, Small, and Medium Enterprises' Digital Marketing Strategy in Cimekar Village, Bandung Regency

null I Nyoman Tri Sutaguna · null Syamsu Rijal · null Chevy Herli Sumerli A · null Geofakta Razali · y 1 más

The slow growth of Micro, Small, and Medium Enterprises in rural areas has resulted in low sales volume. Despite the fact that MSMEs provide employment opportunities for rural communities, they do not eliminate poverty or unemployment. To make the most of digital media, solid digital marketing strategies and concepts a...

Effective Digital Marketing Strategies To Optimize Digital Business

null Yola Roudhatun Ainy

Digital marketing has become an essential element in modern business strategies, especially in the ever-evolving digital age. This article explains the importance of digital marketing in optimizing business, focusing on the various strategies that can be implemented to achieve specific business goals. In this context,...

Increasing Business Effectiveness Through The Implementation Of An Integrated Digital Marketing Strategy

Sayudin Sayudin · Kartono Kartono · Aang Curatman

Information technology's evolution urges global businesses to adapt to the digital era, instigating changes in technology, customer interactions, and product/service marketing. Digital marketing strategies, particularly integrated ones involving social media, search engines, and paid campaigns, are crucial for sustaine...

THE ROLE OF DIGITAL MARKETING IN ENHANCING ENVIRONMENTAL RESPONSIBILITY AT JORDANIAN INSURANCE COMPANIES

NAWWAF HAMID SALMAN ALFAWAERH · MAHMOUD ALLAHHAM · MOHAMED BALLA MOHAMED ELFAKI

Abstract This study examined the role of digital marketing in enhancing environmental responsibility within Jordanian insurance companies. The increasing adoption of digital technologies and the growing emphasis on environmental responsibility have encouraged organizations to integrate sustainable practices into their...

Ανασκόπηση, κατάσταση αγοράς και τάσεις στο Digital & Mobile Marketing

Kalanidis Damianos

Την τελευταία δεκαετία η εξάπλωση των έξυπνων κινητών τηλεφώνων και των κοινωνικών δικτύων και η χρήση τους ως πλατφόρμες για την πραγματοποίηση αγορών είναι ραγδαία. Δημιουργήθηκε έτσι η ανάγκη ώστε να υπάρξουν νέες θεωρίες και μέθοδοι marketing σ ’αυτό το νέο περιβάλλον και αυτός ο νέος κλάδος ονομάζεται ψηφιακό μάρκ...