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Digital marketing communication has affected almost every business along with significantly altering the consumer behaviour. Businesses around the globe are accepting digital marketing communication as an advanced, cost-effective and more relevant alternative to its traditional counterpart, that is, conventional market...
9. Industry and infrastructureeconomics and businesssocial sciences11. Sustainability
Burhanudin, B. (Burhanudin) · Yusnaini, Y. (Yusnaini) · Khamisah, N. (Nur) · Kartasari, S. F. (Shelly)
This community service aims to help business actors, both MSMEs and home-based businesses in Kerinjing Village, in the use of E-Commerce and Digital Marketing in order to increase the added value of a product. In the face of increasingly difficult business competition, especially in this COVID-19 pandemic situation, bu...
Indonesiaeconomics and businesssocial sciencesDigital Marketing
Kieling, Ana Paula · Hoffmann, Estela Maria · Boeing, Ricardo
O presente caso de ensino objetivou oportunizar aos alunos a vivência de situações pertinentes ao contexto mercadológico a partir da análise da gestão da Rock Hamburgueria, um estabelecimento que vende hambúrgueres gourmet em um ambiente competitivo. O restaurante, aberto em 2014, em Florianópolis-SC, pelos sócios Meli...
Caso para EnsinoEstratégias de MarketingMarketing ManagementCase Study
General Background: In the contemporary digital landscape, effective marketing strategies are crucial for business growth and product recognition. Specific Background: This research focuses on the digital marketing strategy employed by Briyani Mandhi Nusantara through Instagram, a platform that has become vital for eng...
Rena Febrita Sarie · Woro Utari · Mei Indrawati · Veronika Nugraheni Sri Lestari · y 1 más
This study aims to examine the influence of digital marketing and Neuro Linguistic Programming (NLP) marketing on the improvement of welfare and business development of Micro, Small, and Medium Enterprises (MSMEs) in East Java, Indonesia. The research adopts a quantitative approach using a survey method. Data were coll...
null Mursyid Mursyid · null Yuliantoharinugroho Yuliantoharinugroho · null Wilis Fahlefi · null Agung Hartadi · y 2 más
One of the problems faced by MSMEs in Sidorejo hamlet is marketing problems and skills in using technology. MSMEs in Sidorejo hamlet need technology-based business development so they can compete with new online businesses. The purpose of this writing is 1) Identifying the use of marketing media in MSMEs in Sidorejo Ha...
The fast-moving consumer goods (FMCG) sector has undergone profound changes with the proliferation of digital marketing technologies, particularly within metropolitan consumer markets. This study investigates the influence of digital marketing strategies and socio-economic determinants on FMCG purchasing behaviour in t...
It is no secret that this coronavirus has paralyzed people’s economies in various sectors, especially in the property sector. But slowly now, we are entering an era called the new normal era. Digital marketing is currently an effective strategy that can be utilized by business people, especially property business peopl...
Asriyani Amrullah · Andi Reski Nurhikmah · Rahmat Hidayat · Siti Nardiyah Muhrami · y 1 más
This study aims to analyze how entrepreneurs perceive social media algorithms and their influence on the digital marketing strategies they implement. A qualitative approach was adopted using a case study method involving several business actors from various sectors. Data were collected through in-depth interviews, part...
The underlying problem of mentoring SMEs in Bojonegoro Regency is the low ability of SMEs to utilize digital technology for marketing, which results in limitations in reaching a wider market and increasing competitiveness. The goal of this mentoring is to improve the digital marketing competency of SMEs, so they can co...
economics and businesssocial sciencesDigital MarketingMentoring
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