Buscador de Tesis y publicaciones académicas

Digital Marketing as a Driver for Sustainable Tourism Development

Ajay kumar Yadava

Digital marketing is a significant instrument for promoting responsible tourism by leveraging multiple online platforms to promote sustainability, influence traveler behavior, and boost economic growth. Content marketing, social media, search engines, and VR/AR experiences are examples of strategies that can emphasize...

Digital Marketing Capabilities and International Market Performance of Multinational Companies in Rivers State

Ofori, Queeneth Namumiin · Nwikinaka, Lebari Blessing · Ehio, Victor Nzeyele

This research explored how digital marketing competencies, specifically social media marketing and content development capabilities, affect international market performance in multinational corporations operating within Rivers State, Nigeria. The study assessed international market performance using three core metrics:...

Market Orientation Drives Competitive Edge and Performance in Indonesian MSMEs

Ainnia Dewi Oktaviah · Dewi Komala Sari

This study examines the impact of Product Innovation and Market Orientation on Marketing Performance, with Competitive Advantage as an intermediate variable, among MSMEs in Desa Kejapanan, Gempol. Using a sample of 70 respondents and analyzing data with Path Analysis via SmartPLS 3.0, the findings reveal that Product I...

Plan de Marketing Digital para el reconocimiento y posicionamiento de la empresa Insfocont Learning & Methods, EIRL

Cruz Jimenez, Elizabeth Miguelina

Cruz Jimenez, Elizabeth Miguelina; director de proyecto: de Cepeda Aparicio, Leyre

Optimizing digital signage for in-store marketing: Insights on adoption intentions and message persuasiveness.

Van De Sanden, Stephanie

Merchant Education and Digital Marketing Guidance for SM Snacks and Ribs Corner in Salatiga City

Alexandra Nesta Levina Gunarto · Alfario David Ardana · Sotya Fevriera · Angelita Titis Pertiwi · y 1 más

This community service activity aims to provide digital marketing training to traders mentored by the Trade Office of Salatiga, offer digital marketing assistance, and create a minimum of 3 digital marketing contents for 2 traders fostered by the Trade Office of Salatiga. This activity was carried out in 3 stages (trai...

Optimalisasi Website Dan Digital Marketing Untuk Peningkatan Produksi Dan Pemasaran UMKM Kilo Kalori

null Kadek Surya Adi Saputra · null Ayu Chrisniyanti · null I Nyoman Dwi Arysna Mahendra · null Ni Putu Sinta Puspita Rani · y 1 más

The rapid development of information technology has pushed Micro, Small, and Medium Enterprises (UMKM) to adapt by implementing digital marketing strategies. Kilo Kalori, a culinary-based MSME, faces several challenges in optimizing its website and utilizing digital marketing effectively. The main problems include limi...

THE IMPORTANCE OF DIGITAL MARKETING FOR RETAILERS

Polina Sokol · Victoria Polivod · Svitlana Hordiichuk

In a fast-paced and ever-changing world, learning and applying digital marketing is becoming vital for companies seeking to remain relevant and competitive. For companies specialising in consumer goods, the importance of digital marketing is particularly important, as it is not only a way to attract new customers and m...

Pengaruh Strategi Digital Marketing dan Citra Merek terhadap Keputusan Pembelian Konsumen pada Coffee Shop di Bangkinang

Andri Nofiar. Am · null Supriati · null Tri Handayani · null Rahmad Akbar · y 1 más

This study aims to analyze the effect of digital marketing strategy and brand image on consumer purchasing decisions at coffee shops in Bangkinang. This research employs a quantitative approach with an associative research design. Data were collected through questionnaires distributed to 98 respondents selected using p...

Marketing Approaches and Digital Advertising Practices in India's Automobile Sector

Ashwini Dattu Thanambir

The automobile sector in India has experienced significant growth over the past decade, driven by rising consumer incomes, urbanization, and rapid technological progress. In this competitive environment, effective marketing strategies and digital advertising practices have become essential for strengthening brand visib...