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Mohammed L. Ashour · Raed Al-Qirem · Eyad Shammout · Omar Megdadi · y 1 más
Digital strategy represents an inevitable requirement for superiority in a digital world (Menz et al., 2021; Turuk, 2020). More precisely, this study aimed to determine the key success factors (KSFs) of the digital marketing strategy that have an influential effect on the marketing performance of small enterprises (SEs...
LINDA PERDANA WANTI · Rahmawan Bagus Trianto · Abdul Rohman Supriyono · Annisa Romadloni · y 3 más
Micro, Small, and Medium Enterprises (MSMEs) in Menganti Village, Cilacap Regency, play a vital role in driving the local economy, yet they face limitations in utilizing digital technology for product marketing. Most MSMEs still rely on conventional marketing methods, resulting in relatively limited market reach and co...
The worldwide pandemic of Covid-19 is having its influence on various sectors and had adequate impact of digital media marketing on consumer behavior at global, regional and local level. Most of the sectors were largely affected by the pandemic and created a lot of problems alike, with respect to employment, financial...
Digital media marketing, Consumer behavior, Covid-19.12. Responsible consumption3. Good health
The rapid growth of digital technology has transformed modern marketing, especially the “place” element of the marketing mix. Traditionally, place referred to physical stores and distribution channels. However, with the rise of social media platforms such as Instagram and YouTube, brand discovery and consumer interacti...
null Hammad Zafar · null Fakhre Alam Siddiqui · null Midhat Arif
The rise of e-commerce in Pakistan has stimulated businesses. It has turned to new tools like AI chatbots and digital marketing strategies for increasing consumer participation and stimulating purchasing intent. The aim of this study is to inspect the purchase intention of consumers in the e-commerce sector of Pakistan...
In a competitive and digitally advanced environment, Higher Education institutions are increasingly required to adopt agile and innovative marketing strategies, leveraging online platforms and trends to address the evolving preferences of prospective students. While research on Higher Education marketing is extensive,...
mixed methods researchconceptual modelsocial media platformshigher education marketing
The article focuses on the relevance of the issues of formation and implementation of the intra-corporate policy of digitalization of marketing of agrarian enterprises. It was established that the aspects of digitization and realization of its potential directly in the segment of agricultural enterprises in Ukraine are...
2. Zero hungereconomics and businesssocial sciences
These days digital marketing is a tool that is changing the way pharmaceutical companies promote their products. In the past these companies used to rely on people who would visit doctors and hospitals to promote their products. They also used to advertise in newspapers and magazines and participate in conferences.. Th...
The aim of the article. The use of modern analytical platforms and digital tools in marketing analytics is becoming an integral part of marketing activities, enabling companies to enhance the efficiency of their operations and remain competitive in the market. This article aims to explore contemporary approaches and di...
Developing digital marketing in a B2B-company Case: Mainoste Print Ltd Digital marketing has become the leading trend in marketing. It includes a large amount of possible marketing channels. These channels give new opportunities to the marketing world. Old methods of marketing still work, but those have to be a part of...
Digitaalinen markkinointieconomics and businesssocial sciencesMarkkinointi
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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