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121.322 resultados para «marketing digital»

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Artículo 2025 Acceso abierto Revisado por pares

Pendampingan Penerapan Digital Marekting pada Usaha Batik Rumah Batik Andalan di Kabupaten Pelalawan Untuk Peningkatan Kapasitas Produksi dan Pemasaran

Sri Wahyuni Zanra · Yayu Kusdiana

This community service program aims to increase the production and marketing capacity of the Rumah Batik Andalan Batik Business in Pelalawan Regency through assistance in implementing digital marketing. The implementation method includes a participatory approach with stages of needs identification, training, intensive...

economics and business social sciences
  • Yayasan Pondok Pesantren Sunan Bonang Tuban
  • DOI: 10.61231/jp2m.v3i3.381
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Artículo 2025 Acceso abierto Revisado por pares

Pelatihan Microsoft Word Dan Pengembangan Digital Marketing Melalui Blogger Desa Menturus

Ulfa Wulan Agustina · Ismail Ismail · Nuris Lailatus Shobaroh · Moh Alawi · y 2 más

This study aims to evaluate the effectiveness of Microsoft Word training and digital marketing development through the Blogger platform in Menturus Village. The methods used are interview and observation methods involving 15 participants, consisting of local business actors and students of SDN Menturus. The approach wa...

social sciences education
  • Universitas KH. A. Wahab Hasbullah
  • DOI: 10.32764/abdimasif.v6i1.5577
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Artículo 2023 Acceso abierto Revisado por pares 1 cita

Digital Touchpoints and their Influence on Customer Preference for the B2B Market

Hazliza Haron · Azalia Abd Rahman · Afiza Hajemi · Nor Syafiqah Hasnan · y 1 más

Many B2B companies have invested in transformation technology, enhancing their digital marketing strategies. This study investigates digital marketing website touchpoints and explores their influence on customer preference in online transactions. The investigation proceeded with convenience sampling, and 311 electronic...

economics and business social sciences
  • e-IPH Ltd.
  • DOI: 10.21834/e-bpj.v8isi16.5247
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Tesis de maestría 2018

Digitální marketing na B2B trhu.

MARTINÁK, Petr

The aim of my diploma thesis was to design a digital campaign for Atos IT Solutions and Services, s.r.o., which offers solutions in the B2B market. In the theoretical part of the thesis I have described the concepts related to marketing, digital marketing, the tools used in this field and the steps that the digital cam...

  • Czech Republic
  • Czech
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Artículo 2024 Acceso abierto Revisado por pares

ANALYSIS OF THE INFLUENCE OF DIGITAL MARKETING: SOCIAL MEDIA MARKETING AS AN EFFORT TO IMPROVE MARKETING METHODS FOR BUSINESS SUSTAINABILITY IN MSMES IN CILODONG DISTRICT

Revita Desi Hertin · null Ahmad Pitra · null Hadi Wijaya

Micro, Small and Medium Enterprises (MSMEs) in Indonesia have made a huge contribution to the nation's economic condition. Digital marketing has brought about world changes, especially in the business world. Some of the issues faced by MSMEs today are in the product marketing process, from several marketing methods tha...

economics and business social sciences
  • Politeknik Negeri Jakarta
  • DOI: 10.32722/epi.v21i2.7207
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Artículo 2024 Acceso abierto

An Investigation of the Connection between Artificial Intelligence and Digital Advertising in Marketing Strategy-Related Fields

Ragavendran, Mr. V.A. · Meenakshi, Dr. A. · Shree, Dr. S. Vennilaa

Abstract:- The current study looks at the interaction between artificial intelligence (AI) and digital advertising (DA), and how that relationship affects the development of a marketing strategy (MS) that works for any kind of business. The report makes a few recommendations for actions that can assist marketers in str...

economics and business social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.10907982
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Artículo 2025 Revisado por pares

Consumer Perception and Brand Loyalty: The Role of Ethical Marketing in the Digital Age - A Structural Equation Modeling Approach

null Bharathi

This research examines the impact of ethical marketing practices on consumer perception and brand loyalty in the contemporary digital marketplace through a comprehensive quantitative analysis. As businesses increasingly operate in virtual environments characterized by transparency and rapid information dissemination, e...

economics and business social sciences
  • Eduschool Academic Research and Publishers
  • English
  • DOI: 10.63090/ijcmrs/3049.1908.0013
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Artículo 2025 Acceso abierto

A Systematic Review of Digital Advertising Strategies and Their Effects on India's FMCG Sector

Prabhavathy, V.S

This Article Examines Virtual Marketing Strategies And The Way They Have An Effect On India's Speedy-Transferring Client Goods (FMCG) Commercial Enterprise. Because Of The Speedy Development Of Electronic Devices And The Growing Popularity Of Internet Use, FMCG Firms Are Increasingly More Turning To Virtual Marketing T...

economics and business social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.17935494
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Artículo 2024 Acceso abierto Revisado por pares 2 citas

Impact of Digital Marketing on Promoting the Local Pharmaceutical Products in Jordan

Khaled Tawfiq Al-Assaf · Mariam Said Mahmoud Foriki · Tariq Samarah · Ayman Hindieh · y 4 más

This study aims to explore the impact of digital marketing elements on promoting local pharmaceutical products within the pharmacy sector in Amman city the capital of Jordan. The study identifies specific elements of digital marketing, including social media marketing (SMM), Content marketing, e-mail marketing, and onl...

economics and business social sciences
  • EconJournals
  • DOI: 10.32479/irmm.17707
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Tesis (sin nivel) 2025 Acceso abierto

To study the impact of social and digital media marketing strategies on customer satisfaction, customer buying behavior, and consumer loyalty: A case study of OCADO.

Raja, Abdul Rehman

The world is moving towards digitization; due to the current Covid19 pandemic, people started to purchase online more and avoided visiting physical stores. In this case, the online platforms encouraged consumers to interconnect with each other. Online grocery stores in the UK market are expanding due to the lockdown sc...

economics and business social sciences
  • Zenodo
  • English
  • DOI: 10.5281/zenodo.17296487
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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