Buscador de Tesis y publicaciones académicas

FACTORS TO INCREASE SALES TURNOVER OF ORNAMENTAL FISH THROUGH DIGITAL MARKETING

Hidayat Darussalam · Hotman Hotman · Muhammad Mujib Baidhowi

The development of technology and digital media in Indonesia is very rapid, the rapid development of technology in the digital world and the internet certainly also has an impact on the business world. Various activities such as small to large scale businesses take advantage of this development to run their businesses,...

The Influence of Digital Technology in the Digital Marketing

Ziqi Zhu

Strategi Word of Mouth dan Digital Marketing terhadap Kinerja Penjualan Layanan Internet: Studi Manajemen pada PT Telkomsel Cabang Demak

Muhammad Khanif Ismail · Henry Yuliamir

This article aims to analyse the influence of Word of Mouth and digital marketing on the sales performance of internet services at PT Telkomsel Demak Branch, as well as to examine the integration of both strategies from the perspective of integrated marketing communication. This study is grounded in service marketing t...

A Study of Digital marketing on Pharmaceutical Product Promotion

Ajit Sudhakar Thorat

These days digital marketing is a tool that is changing the way pharmaceutical companies promote their products. In the past these companies used to rely on people who would visit doctors and hospitals to promote their products. They also used to advertise in newspapers and magazines and participate in conferences.. Th...

Digital alcohol marketing and gender: A narrative synthesis

Antonia C. Lyons · Kate Kersey · Carol Emslie · Elena Dimova · y 1 más

AbstractIssuesAlcohol marketing on social media platforms is pervasive and effective, reaching wide audiences and allowing interaction with users. We know little about the gendered nature of digital alcohol marketing, including how women and men are portrayed, how different genders respond and implications for gender r...

Minimization of algorithmic bias in recommender systems as a factor in enhancing inclusivity and effectiveness of marketing communications

Hneletska, Polina

The relevance of the study is determined by the rapid expansion of recommender systems within the digital marketing environment, where algorithmic personalization increasingly shapes consumer interaction with brands, information visibility, and the overall effectiveness of marketing communications. While machine learni...

The evaluation of AI integration in innovative digital marketing strategies

Ibrahim Halil Efendioglu

Purpose- This study aims to provide a bibliometric review of publications where the terms 'digital marketing' and 'artificial intelligence' are used together. Leading publications, authors, countries, and institutions in the Web of Science (WoS) database have been examined to achieve this goal. Additionally, this artic...

A scoping review of children’s and parents’ attitudes to and awareness of digital food marketing

Elena Vaughan · Magdalena Muc Da Encarnacao · Eimer Brown · Olivia Nealon Lennox · y 2 más

Abstract Digital food marketing (DFM) of unhealthy foods and beverages (high in saturated fats, sugar and salt) to children and young people influences brand recall, recognition, purchase intentions and attitudes, and increases consumption of unhealthy foods and beverages. Understanding children’s and parents’ awarenes...

Digital Marketing and Impulse Purchasing in the Fast-Fashion Industry: Analysing Consumer Behaviour Through a Hedonic Lens

Ma, Emilie

With the fast-fashion industry quickly becoming one of the world’s top polluters, change is needed on an individual, societal, and institutional level. Further, with the invention of the internet and a large shift towards online shopping, especially in younger consumers, brands are using more resources to create effect...

Penerapan Analisis SWOT dalam Strategi Pemasaran Digital Agroindustri Tahu UD UMAMI di Manggelewa

null Linda Mulyati · null Mulyati Mulyati · null Shoalihin Shoalihin

The increasing adoption of digital technology has transformed business competition, requiring agro-industries to implement effective digital marketing strategies to strengthen their competitive advantage. This study aims to analyze the internal and external conditions of UD Umami Tofu Factory, formulate digital marketi...