Buscador de Tesis y publicaciones académicas

MARKETING DIGITAL Y EL INCREMENTO DE VENTAS EN LA EMPRESA NPC SERVICIOS GENERALES, CHICLAYO

Carlos Antonio Vives Benites · Thania Ordoñez Pravia

La presente investigación se elaboró con el motivo de identificar si hay relación entre Marketing Digital en la empresa NPC Servicios Generales, en cuanto al incremento de sus ventas, ya que en estos tiempos de pandemia muchas empresas se han visto perjudicadas por el bajo nivel de ventas, muchas de estas han considera...

PENGARUH JAM KERJA, LAMA USAHA, LOKASI USAHA, DAN PENGGUNAAN DIGITAL MARKETING TERHADAP PENDAPATAN USAHA MIKRO

Komang Ayu Widya Pramesti · Ni Nyoman Reni Suasih

This study aims to analyze the effect of working hours, length of business, business location and use of digital marketing on the income of micro-businesses in the fashion sector in Denpasar City. This research was conducted by distributing questionnaires to 99 respondents and using the method of determining the sample...

The impact of AI in the digital marketing

Kaur, Navneet

Artificial Intelligence (AI) is growing day by day. With fast growth, it is changing all businesses' work. AI is no longer a small tool. It is a powerful technology that improves and increases profits. It automates simple tasks and analyses data much faster than humans can and saves time.AI has the potential to revolut...

How can Digital Agencies Address Emerging Marketing Technologies to Gain a Competitive Advantage?

Dreher, Kilian Johannes

Digital agencies are faced with emerging marketing technologies that facilitate or even automize many tasks related to their service offerings. For the author of this thesis, MarTech is an exciting area to be involved with since it poses new opportunities and challenges within his role as the owner of the digital agenc...

Predicting Digital Purchase Behavior Through Viral Marketing and Promotional Gimmicks: A Structural Equation Modeling Approach

Yoesoep Edhie Rachmad

Digital markets have become environments where attention moves faster than evaluation, and where purchasing decisions are often shaped long before consumers consciously recognize them. Within this context, viral marketing and promotional gimmicks have emerged as dominant mechanisms for attracting visibility, stimulatin...

Transformasi Digital UMKM: Program Upskilling Digital Marketing di Pantai Jerman, Kuta - Bali

Saputra, I Gusti Ngurah Widya Hadi · Wijaya, Gede Crisna · Lestari, Ni Putu Nina Eka

Digital transformation and marketing are crucial for the sustainability and growth of MSMEs in Pantai Jerman, Kuta, Bali. However, many local MSMEs still need to utilize digital technology fully. This community service activity aims to enhance awareness and understanding of digitalization and digital marketing through...

Digital Marketing Sebagai Strategi Pemasaran UMKM Toko Pakaian Anak Amanda Fashion

Dea Ananda Pratiwi

Perkembangan Teknologi dan Informasi yang sangat pesat mendapatkan respon positif dari masyarakat. Salah satu media informasi yang sering digunakan masyarakat dalam kehidupan sehari-hari yaitu internet. Digital marketing telah menjadi perubahan paradigma dalam industri fashion dan pertumbuhan Usaha Mikro, Kecil, dan Me...

ANALISIS PENGARUH PRODUK, PROMOSI dan DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA BELANJA ONLINE DENGAN KEPUASAN KONSUMEN SEBAGAI INTERVENING

Joko Utomo · null Julius Nursyamsi · null Aji Sukarno

Perkembangan media pemasaran berbasis digital telah merubah paradigma cara masyarakat melakukan pembelajaan berbasis online dan muncul media sosial memberikan sarana dalam melakukan pemesaran secara digital, salah satu media digital tersebut adalah Tiktok Shop, memberikan lansekap dalam pembelanjaan secara online. Tuju...

Entrepreneurial Action - Final Thesis - Ahmed Qureshi

Qureshi, Ahmed

The definitive goal of the thesis is to analyze the effect of digital marketing and social media marketing on not only e-commerce, online or website-based companies but also companies who manufacture and sell their products individually via stores and outlets, and not online. Furthermore, the goal is to inquire, analyz...

The Impact of Digital Marketing Strategies on Consumer Buying Behavior

Autoría no especificada