Buscador de Tesis y publicaciones académicas

A STUDY ON CONSUMER BEHAVIOUR THROUGH ADVANCED MARKETING TOOLS

Autoría no especificada

The article is devoted to the study of consumer behavior using modern marketing tools. The author proves that in today's dynamic digital world, where competition is fierce and market trends are constantly changing, it is crucial for business survival to have a comprehensive understanding of consumer behavior and be abl...

Pendampingan Digital Marketing untuk Meningkatkan Penjualan UMKM Kue Kering di Gresik

Eka Farida · Taufiq Hidayat

MSMEs are business activities that are able to expand employment opportunities for the community and encourage economic growth. The aim of this service is to provide digital marketing assistance to pastry business people to develop their business so that their productivity will increase. Each existing MSME, especially...

Marketing Social y Comunicación digital, una perspectiva desde el contexto latinoamericano

Fidel Ricardo Chiriboga-Mendoza · Rossana Haidee Cedeño-García · Enrique Cristóbal Zambrano-Pilay

Hoy por hoy, el marketing social es una tentativa derivada del marketing que ha ganado una gran importancia en las sociedades contemporáneas, esto debido principalmente a su naturaleza, la cual se encuentra enfocada en hallar soluciones sostenibles a determinadas problemáticas latentes en las sociedades actuales, como...

Developing a Digital Artifact for the Sustainable Presentation of Marketing Research Results

Zheng Shen · Armida de la Garza

The rapid development of technology transforms the way researchers conduct projects, communicate with others, and disseminate findings. In addition to traditional presentations of research results, this paper argues that building a digital artifact is another optional method for the dissemination of research findings f...

Social Media Marketing: Engaging with Consumers in Digital Era

Grubor, Aleksandar · Jakša, Olja

In technology driven world, social media has become one of the cornerstones for growing a successful business. As a costly-effective tool, it overcomes traditional media channels, improves word-of-mouth communication and transforms business models adjusting them to the next generation of interaction with whole market i...

Estrategias de marketing jurídico digital para oficinas y abogados independientes en Bogotá

Montes Yepes, Juliana · Páez González, Karen Lorena

En Colombia el Marketing Jurídico se encuentra regulado por varias normas unas generales y otras específicas, de acuerdo a lo anterior, es muy limitado lo que el Mercadólogo y Publicista puede hacer en tema publicitario y estrategias, sin contar que muchos juristas y mercadólogos no conocen el concepto, en este documen...

The Digital Customer

Autoría no especificada

Ethical Digital Marketing and Product Quality Management in Enhancing Muslim Fashion Accessibility: An Islamic Business Ethics Perspective

Abdul Latif · Tiara Yulistiani

The development of digital technology has encouraged businesses to utilize digital marketing as a strategy to expand their market reach. Through various digital platforms, digital marketing enables businesses to reach consumers more widely and efficiently. This study aims to examine the implementation of digital market...

PENGARUH KUALITAS PRODUK DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA PADA PT. HASJRAT ABADI KOTA GORONTALO

Endi Rahman · null Melan Angriani Asnawi · null Tesa Dewi Gumilang

Toyota merupakan salah satu merek mobil terkemuka yang mendominasi pasar otomotif nasional, termasuk di Gorontalo. Dalam menghadapi persaingan yang semakin ketat, kualitas produk dan strategi digital marketing menjadi faktor penting yang memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengetahu...

IMPLEMENTASI STRATEGI KONTEN DIGITAL MELALUI GRAPHIC DESIGN, VIDEO MARKETING, DAN ARTIKEL SEO DALAM MENINGKATKAN BRAND AWARENESS DI PERUSAHAAN PT MITRA TEKNINDO SEJATI DAN PUBLISH JURNAL OFFICIAL

Fajar Muhammad Dzulqarnain

Program internship ini bertujuan untuk menganalisis dan mengimplementasikan strategi digital marketing melalui content creation, graphic design, video marketing, dan penulisan artikel berbasis Search Engine Optimization (SEO) dalam meningkatkan brand awareness di PT Mitra Teknindo Sejati dan Agency Publishjurnalofficia...