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The rubber products industry has always been part and parcel of most manufacturing industries, offering critical inputs into sectors such as the automobile, aerospace, healthcare, and construction sectors, among others. Traditionally, the marketing of rubber products had been done through traditional forms of marketing...
competitivenesstransformationeconomics and businesssocial sciences
In this paper, the author discusses how big data and AI can improve the rate of conversion, engagement, and ROI in digital marketing through ’big data’ techniques in improving the effectiveness of the marketing mix. In this study, by counting and comparing campaigns from different industries, the researcher establishes...
Technological developments are developing very rapidly, thus presenting various challenges, especially in the trade sector. Digital marketing as a marketing tool that has a huge impact. The rapid growth of e-commerce has become an opportunity that businesses should not miss to market their products. Limited market reac...
This paper in intendment to curtail; the cost of advertising expenses, which burden the companies to promote the product and cater the need of the customer. It is said in the statement in the field management that, “what is countable can be manageable and what is not countable cannot be managed†in view of the stat...
In the digital age, Artificial Intelligence and Blockchain are transforming marketing by establishing new benchmarks in trust, personalization, data security, and efficiency, critical for businesses in today's competitive landscape. While traditional marketing struggles to meet consumers' demands for meaningful interac...
Value-driven marketing has a goal to create a deep and meaningful value, not only in customers' business but also in customers' lives by appealing to their personal values and ethics. With the rise of a new wave of technology that enables interaction between individuals and groups, customers have become well informed a...
This research investigates how service companies can optimize digital marketing strategies to harness emerging opportunities and overcome persistent challenges in a rapidly evolving digital economy. Despite the sector’s growth and the availability of established frameworks–such as Rogers’ diffusion of innovation, the A...
null Nur Afnih Suliman · null Tenri Sayu Puspitaningsih Dipoatmodjo · null Muhammad Ilham Wardhana Haeruddin · null Muhammad Ichwan Musa · y 1 más
Abstract : This study aims to determine the Influence of Digital Marketing Strategies on Shopee on Generation Z's Purchase Intention. This research is a quantitative study with a descriptive approach. The sample used in this study consists of 100 active students from the Management Department at the Faculty of Economic...
economics and businesssocial sciences8. Economic growth
The research aimed to identify the impact of digital marketing on customer loyalty in the Iraqi cellular communications sector, by knowing the impact of digital marketing in terms of attraction, participation and communication on customer loyalty in the Iraqi cellular communications sector. The researcher relied on the...
The objective of this research was to study whether blockchain technology could act as a disruptive innovation in digital marketing. Furthermore, the study intended to discover and discuss the type of changes this technology could initiate in the field. A literature review was conducted on marketing to further deepen t...
blockchainDegree Programme in European Management9. Industry and infrastructuredigital marketing
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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