Buscador de Tesis y publicaciones académicas

DIGITAL MARKETING AS A TOOL FOR ENSURING SUSTAINABLE DEVELOPMENT OF TOURISM INDUSTRY ENTERPRISES

Autoría no especificada

The article examines the peculiarities of the development of tourism industry enterprises in Ukraine and the conditions created in the country for their functioning. It is established that overcoming the deep crisis in this area requires the development and application of effective tools for ensuring the sustainable de...

Transformation of Rural Marketing Systems through Digital Platforms: An Empirical study towards the Challenges, Opportunities and Strategic Implications for FMCG Companies in India

Dr. Anil Nivrutti Pawar

With the rapid growth of technology in digital form, rural marketing systems in India have changed along with new challenges and possibilities for the companies that produce Fast-Moving Consumer Goods (FMCG). This study investigates the effect of digital platforms on rural marketing practices, the changing consumer beh...

Digital Alignment

Ira Kaufman · Chris Horton · Mariusz Soltanifar

The Influence of Digital Marketing on Generation Z's Purchase Intention Toward Green Products: The Mediating Roles of Green Brand Trust and Brand Image at The Body Shop Bandung Indonesia

Miranda Oktaviani · Arry Widodo · Nurafni Rubiyanti

This conceptual paper examines the influence of digital marketing strategy on Generation Z’s purchase intention toward green products at The Body Shop Indonesia, with green brand trust and brand image positioned as mediating variables. The study develops an integrated conceptual framework grounded in the Stimulus–Organ...

A Study on GOJEK's Brand Image and Consumer Trust: An Analysis of the Influence of Digital Marketing Strategies and Promotions on GOJEK's Brand Image and Consumer Trust

Muhammad Dimas Arbi Setyawan · Nur Halizah Wulan Nirmala Kanthy · Osly Usman

Digital marketing has become a central pillar in building and strengthening brand image in the contemporary information era. This study provides an in-depth analysis of the influence of digital marketing strategies and promotional activities on GOJEK’s brand image, with consumer trust positioned as a critical mediating...

Strategi Digital Marketing Untuk Meningkatkan Penjualan Tas di E-Commerce

null Titin Sumarni · null Siti Murasih · null M. Iqbal Romadhan · null Ayu Suraya

This research aims to analyze effective digital marketing strategies in increasing sales of bag products on e-commerce platforms. In the digital era, the use of technology and online platforms is the main key for business actors to reach a wider range of consumers. This study identified various digital marketing techni...

How Digital Payment and Online Marketing Strategies affect Consumer Experience in the Culinary Industry?

null Rachmawaty Kadir · null Andi Naila Quin Azisah Alisyahbana · null Nursinah Amrullah · null Ririn Mardhani Syakur · y 1 más

This study aims to analyze the impact of digital payment and online marketing strategies on the customer experience in the food industry, with a focus on the company "Kaku Food." As digital technology increasingly shapes the food industry, Kaku Food has effectively leveraged these advancements to enhance service qualit...

Online Marketing Through Digital Marketing Platform for Micro, Small, and Medium Enterprises Bamboo Craftsmen in Sukolilo Village, Lamongan, East Java

Wahidahwati Wahidahwati · Rika Rahayu · Maratus Zahro · Dewi Maryam · y 1 más

In the face of increasingly difficult economic challenges, Micro, Small and Medium Enterprises (MSMEs), especially bamboo craftsmen, are faced with the need to sell and market products online in order to survive. Although many products produced by bamboo artisan MSMEs have quality, the limited location far from the cit...

Uttarakhand MSMES' Revenue and Customer Base affected by Digital Marketing

Praveen Joshi · Snehashish Bhardwaj

The present study examines the effect of online marketing on the income and customer base of Micro,Small, and Medium Enterprises (MSMEs) in Uttarakhand. The study discusses the primary issue ofrestricted market access and growth scope for MSMEs because of conventional marketing strategiesand absence of digital involvem...

Integração do Marketing Relacional e Digital na Indústria da Música

Sousa, Sara Moreira de

Este relatório de estágio surge no âmbito do Mestrado em Marketing Relacional, da Escola Superior de Tecnologia e Gestão, do Instituto Politécnico de Leiria, e foi realizado na agência de marketing digital Switch Ideas Lda., de 1 novembro de 2022 a 31 de maio de 2023, num total de 1040 horas, seguindo um programa defin...