Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets
de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu
investigación y descarga los que son de acceso libre.
The world has been metamorphosed into a global village with the advent of computers and internet services with their multiple usages; this has opened up lots of job opportunities for youth to become self-reliance by floating businesses on-line. This study identifies the use of digital marketing skill acquisition for se...
Small and Medium-sized Enterprises (SMEs) are the backbone of Uganda’s economy, yet they face persistent challenges in market penetration and competition, often constrained by limited marketing budgets. This study investigated the impact of digital marketing as a cost-effective strategy for enhancing sales performance...
Abstract In an era where digital presence determines brand success, OPPO’s marketing evolution offers a case study on balancing analytics and engagement. This research explores how OPPO leverages digital tools—ranging from social media campaigns to AI-driven insights—to shape consumer perceptions and forecast demand. T...
This study examines the importance of an efficient digital marketing strategy, particularly through Instagram, to increase public understanding of sports and recreation facility brands like Pondok Cabe Golf, especially amidst increasingly fierce competition in the digital world. The purpose of this study is to evaluate...
Dr. Mili Dutta, Dr. Pallavi Mittal, Dr. Pinaki Mandal, Bhavana Koduri, Dr. Shashvat Priyam Khare, Kota Lakshmi Veda Manas
This study examines the impact of digital marketing strategies on consumer engagement and conversion outcomes from an organizational perspective using a large-scale secondary dataset comprising over 200,000 campaign-level observations. Grounded in data-driven marketing and the Stimulus–Organism–Response (S– O–R) framew...
Maryness Patrick · William Msilu Paulo · Antonius Sumarwan
This study intends to understand how digital technology in particular digital marketing and e-commerce enhance hotel experience. There are few studies discussing how these aspects of technology enhances hotel experience through adoption of the sensory elements of experiential marketing. This is a qualitative study cond...
Geconomics and businesssocial sciencesGeography. Anthropology. Recreation
In the age of digitalization, information consumption on digital channels becomes more commonest than ever. This is an appealing opportunity for any brand to gain better insight into their customers and the way they experience with the brand. In fact, the concept "customer experience" creates a bombard on the realm of...
customer experienceeconomics and businesssocial sciencesDigital Marketing
The article explores the topic of the effectiveness of using interactive communication tools and CRM systems in the modern digital marketing environment. The analysis is based on examining current trends in digital marketing and defining the role of various interactive tools in engaging with the audience. The article i...
9. Industry and infrastructure12. Responsible consumption
Micro, Small, and Medium Enterprises (MSMEs) play a highly strategic role in economic development in Indonesia. According to data from the Ministry of Cooperatives and SMEs, MSMEs contribute more than 60% to Indonesia's Gross Domestic Product (GDP) and employ nearly 97% of the total workforce. MSMEs also serve as the b...
Burhannudin Burhannudin · null Muhammad Ihsan Maulani · null Sri Rahayu
This study investigates the marketing strategies of Apam Barabai micro, small, and medium enterprises (MSMEs), focusing on the integration of product creativity and digitalization to enhance business competitiveness. Employing a qualitative descriptive approach, data were collected through semi-structured interviews, p...
Resultados provistos por
OpenAIRE,
la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
Cómo usar el buscador en tu investigación
1
Encuentra antecedentes
Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.
2
Construye tu marco teórico
Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.
3
Cita con fuentes verificables
Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.
Encontraste los antecedentes. ¿Y ahora?
Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de
literatura en un proyecto sólido: delimitación del tema, metodología, redacción y
revisión antiplagio con informe de Turnitin.
Asesores en línea ahoraEstamos fuera del horario de atención
Déjanos tus datos y nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Horario: Lun a Vie 8 AM a 5:30 PM · Sáb 7 AM a 11 AM
¡Listo! En unos segundos te llama un asesor al número que nos dejaste.
¡Gracias! Recibimos tu número. Nuestros asesores están ocupados en este momento: te llamamos en cuanto se libere uno.
¡Gracias! Recibimos tu número. Nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Usamos cookies para asegurar que te damos la mejor experiencia en nuestra web.
Si continúas usando este sitio, asumiremos que estás de acuerdo con ello.
