Buscador de Tesis y publicaciones académicas

Artículo 2026 Acceso abierto Revisado por pares

Creativity and Digitalization in Apam Barabai MSMEs: Strategies to Enhance Competitiveness

Burhannudin Burhannudin · null Muhammad Ihsan Maulani · null Sri Rahayu

This study investigates the marketing strategies of Apam Barabai micro, small, and medium enterprises (MSMEs), focusing on the integration of product creativity and digitalization to enhance business competitiveness. Employing a qualitative descriptive approach, data were collected through semi-structured interviews, p...

economics and business social sciences

• Universitas Sapta Mandiri
• DOI: 10.65369/vgzgx635

Leer el documento

Informe Acceso abierto

A Study On Marketing Strategies and Customer Engagement

Vimal Raj S. · Dr. P. Vinodhini

Marketing strategies are crucial in helping organisations attract customers, increase brand awareness, and strengthen customer relationships. In today's competitive business landscape, organisations need to adopt innovative marketing approaches to boost customer engagement and achieve sustainable growth. This study inv...

• Zenodo
• DOI: 10.5281/zenodo.21884616

Leer el documento

Other 2014

Myynnin lisääminen digitaalisen markkinoinnin avulla : Case: Ravintola Myllärit

Repo, Taneli

Tämän opinnäytetyön tavoitteena oli myynnin lisääminen digitaalisen markkinoinnin avulla. Työn toimeksiantajana toimi tamperelainen Ravintola Myllärit, jonka päätoiminimi on Tampereen Juhlamylly Oy. Toimeksiantaja halusi kehittää digitaalista markkinointiaan myynnin kasvattamiseksi, koska digitaaliset kanavat ovat enti...

ravintolat sosiaalinen media WWW-sivut hakukonemarkkinointi

• Tampereen ammattikorkeakoulu
• Finland
• Finnish

Ver ficha

Artículo 2022 Revisado por pares 1 cita

DIGITAL MARKETING DALAM MENUNJANG PROMOSI DAN SOSIALISASI PESANTREN

null Fauziyah Adzimanitur · null Ilham Akbar

Media sosial memainkan peran penting dalam mempromosikan sekolah di antara target audiens yang tepat tanpa membayar biaya iklan yang besar. Sosialisasi digital marketing dilakukan dalam bentuk penyuluhan dimana pengelola pondok pesantren adalah peserta dari penyuluhan ini. Platform digital marketing yang digunakan adal...

media and communications social sciences

• Berkah Digital Teknologi
• DOI: 10.58468/socircle.v1i1.2

Ver ficha

Artículo 2024 Acceso abierto Revisado por pares 9 citas

Enhancing User Experiences in Digital Marketing through Machine Learning: Cases, Trends, and Challenges

Alexios Kaponis · Manolis Maragoudakis · Konstantinos Chrysanthos Sofianos

Artificial intelligence is moving at rapid speeds, which clearly affects user interaction with digital marketing applications. A huge stake for ML is to personalize content, optimize usability and target with precision. Plus it has reshaped the way businesses communicate with their audience. This paper delves into the...

recommendation systems chatbots engineering and technology QA75.5-76.95

• MDPI AG
• DOI: 10.20944/preprints202411.1358.v1

Leer el documento

Artículo 2021 Revisado por pares 2 citas

Roles of Brand Image and Effectiveness on Smartphone usage over Digital Marketing

Tabassum Tamanna

It is typically achieved by an inspiration of consumer to buy the product by simply informing about it through different means. Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to p...

economics and business social sciences 11. Sustainability

• IEEE
• DOI: 10.1109/icict4sd50815.2021.9396897

Ver ficha

Informe Acceso abierto

Digital Social Media Marketing and Online Consumer Purchasing Behavior in Cambodia

Carlos JR, Perez

This study examines the influence of digital social media marketing on online consumer purchasing behavior in Cambodia. It focuses on how social media platforms, including Facebook, TikTok, Instagram, YouTube, and WhatsApp Business, influence consumer awareness, engagement, trust, purchase intention, and actual online...

• Zenodo
• English
• DOI: 10.5281/zenodo.22037903

Leer el documento

Artículo 2025 Revisado por pares

SUNʼIY INTELLEKT VA ANALITIK PLATFORMALAR YORDAMIDA RAQAMLI MARKETING SAMARADORLIGINI OSHIRISH YOʻLLARI.

null Amonov Mirzohid Tuymuratovich

The article analyzes the role of artificial intelligence (AI) and analytical platforms in digital marketing, emphasizing their contribution to improving corporate marketing strategies and enhancing efficiency. The study highlights the advantages of using A I technologies and Big Data analytical platforms in data -drive...

• "TADBIRKOR VA ISHBILARMON" LLC
• DOI: 10.67668/mj/2025iss10/8

Ver ficha

Artículo 2022 Revisado por pares 43 citas

Search engine marketing and social media marketing predictive trends

Brighton Nyagadza

The research purpose of this article was to analyse the search engine marketing and social media marketing predictive trends that are occurring both regionally in Africa and on a global scale. The motivation for the study was to offer pragmatic advice to business practitioners in crafting digital marketing strategies b...

economics and business social sciences 1. No poverty

• Intellect
• English
• DOI: 10.1386/jdmp_00036_1

Ver ficha

Other 2026

Proposta de um plano de Marketing Digital para o Museu de Arqueologia de Xingó

Santos, Isaias Pereira dos

A transformação digital tem redefinido as formas de comunicação e de acesso à informação, impactando diretamente as instituições culturais, que precisam adaptar-se para manter sua relevância e atrair novos públicos. Nesse contexto, o marketing digital emerge como uma ferramenta estratégica capaz de potencializar a difu...

Planejamento estratégico Plano de marketing Universidade Federal de Sergipe (UFS) Marketing plan

• Pós-Graduação em Ciência da Informação
• Brazil
• Portuguese

Ver ficha