Buscador de Tesis y publicaciones académicas

Traditional and Digital Relationship Marketing in B2B Relationships : A Qualitative Study with Contributions in Business Development

von Pawel-Rammingen, Malin · Ödmark, Leia

In the digital era, the question of however the role of traditional relationship marketing methods is still relevant in the landscape of business-to-business (B2B) interactions. This thesis highlights the gap of understanding how traditional and digital relationship marketing coexist within a B2B context. While the mag...

Research Report on Digital Marketing of Long-Tail Customer Groups in Commercial Banks Under the Background of Economic Downturn: A Case Study of Pudong Development Bank Daxing Sub-branch

Yuzhuo Zhang · Xiao Sun · Xiaoyang Yang · Xin Peng

This study examines the digital marketing practices directed toward long-tail customer segments in commercial banks under the pressures of an economic downturn, using the SPD Bank Daxing Sub-branch as a representative case. Against the backdrop of declining household income expectations, weakened consumption, and reduc...

Dari Brosur Ke Tiktok Live: Kajian Literatur Transformasi Strategi Marketing Umkm di Era Digital<b></b>

Rania Cundamanik Wisand · Arthanami Nauli Panggabean · Rahma Sugihartati · Dessy Harisanty · y 1 más

Digital transformation has driven significant changes in marketing strategies adopted by micro, small, and medium enterprises (MSMEs), particularly among businesses that previously relied on brochures, WhatsApp messages, or word-of-mouth communication to inform consumers about selling locations and schedules. Recent ph...

Flipbook: ePreneur Biz Content

Azyanee Luqman · Norsilawati Mohd Hassan · Roseliza Hamid · Intan Nurul'Ain Mohd Firdaus Kozako · y 2 más

Flipbook: ePreneur Biz Content is an innovative digital marketing resource designed to support entrepreneurs, particularly those transitioning from traditional to digital marketing strategies. This flipbook serves as a comprehensive guide, offering practical insights and actionable content tailored to the unique needs...

Halal Digital Marketing Strategy to Increase Global Access for Sharia Micro, Small, and Medium Enterprises

Hakim, Lukman · Iswanto, Bambang · Hafeez, Humairah

The growth of the digital economy presents significant opportunities for Sharia Micro, Small, and Medium Enterprises (MSMEs) to reach global markets through halal-compliant digital marketing strategies. However, challenges such as limited digital literacy, low halal certification rates, and the weak integration of Isla...

Innovative Strategies in Digital Marketing: Enhancing Consumer Engagement and Brand Loyalty

Hari Muharam · Son Wandrial · Patricia Rani Rumondang · Maidiana Astuti Handayani · y 1 más

This study examines innovative strategies in digital marketing aimed at enhancing consumer engagement and brand loyalty. Utilizing a qualitative literature review method, the research synthesizes data from diverse sources, including academic journals, industry reports, and case studies, to provide a comprehensive under...

The Effectiveness of Modern Digital Marketing and Modern Offline Marketing on Today’s Market: Insight from a Restaurant Company

Haoqi Gan

India’s Skincare Brands and their Preference to Digital Marketing over Traditional Marketing

Swati Panwara · Megha Sharma

THE INFLUENCE OF DIGITAL LITERACY AND SOCIAL MEDIA PROMOTION ON MARKETING PERFORMANCE WITH DIGITAL READINESS AS A MODERATING VARIABLE IN SMALL AND MEDIUM ENTERPRISES IN CIREBON

Sholihin, Sholihin · Curatman, Aang · Romdonny, Jefry

This study aims to analyze the influence of digital literacy and social media promotion on the marketing performance of Small and Medium Enterprises (SMEs) in Cirebon, with digital readiness as a moderating variable. The research adopts a quantitative approach using a survey method involving 325 SME owners registered a...

The Influence of Digital Marketing in Promoting Tourism: Trends, Challenges, and Future Prospects

Amarnath · Patil, Anupam

Abstract: This study examines the impact of digital marketing on promoting tourism, with an emphasis on new trends, obstacles, and future opportunities. With the transformation of the tourism sector by digital technologies, tools such as social media, search engines, content creation, and influencer marketing have beco...