Buscador de Tesis y publicaciones académicas

The Impact of Artificial Intelligence on Digital Marketing and Consumer Behavior in Saudi Arabia

Hebah Al-Munae

This study aimed to evaluate the impact of artificial intelligence on digital marketing and consumer behavior in Saudi Arabia, by exploring how technologies such as big data analytics and chatbots can be used to improve marketing strategies and increase customer satisfaction. The study was conducted on 100 Saudi compan...

The Influence of Financial Technology and Digital Marketing on Customer Satisfaction of Aroma Bakery and Cake Shop ( Case Study of Generation Z Lubuk Pakam)

Stevani Willia · null Ade Gunawan · Dedy Lazuardi

This study aims to analyze the effect of financial technology and digital marketing on customer satisfaction at Aroma Bakery and Cake Shop, Bakaran Batu branch. The population for this study consists of 22,388 Generation Z individuals (aged 14–28 years old) in Lubuk Pakam, and quantitative data is used. Using the Slovi...

Enhancing Digital Presence and Client Acquisition for Law Firm Lukkarinen

Avetisjan, Vanessa-Veronika

This project-based thesis investigates digital marketing strategies to be utilized by the commissioning company Law Firm Lukkarinen to enhance digital presence, increase sales, expand customer base, as well as support existing customer relationships. The research begins with an overview of the company and the legal ser...

OZIQ -OVQAT MAXSULOTLARI EKSPORTINI MARKETING STRATEGIYALARI ASOSIDA OSHIRISH YOʻLLARI

Yunusov Baxodir Marisovich

The study analyzes the role of marketing strategies in increasing Uzbekistanʼs food product exports. Based on statistical and digital marketing analyses, an export volume forecast for 2025 –2027 has been developed, assessing the effectiveness of e- commerce, SEO, and social media marketing. The results indicate that ex...

Manajemen Pemasaran Digital Marketing

Kuncoro, A. (Amin) · K., S. D. (Sri) · Junita, A. (Andini)

Buku ini hadir sebagai respons atas perkembangan pesat dunia pemasaran di era digital. Transformasi teknologi telah mengubah cara bisnis berinteraksi dengan konsumen, dari promosi konvensional menuju strategi digital yang lebih terukur, fleksibel, dan terintegrasi. Oleh karena itu, pemahaman tentang manajemen pemasaran...

Tanaka, H. (Ed.). (2023). <i>Brand Strategy in the Digital Age.</i> Yuhikaku. (In Japanese)

Satoshi Akutsu

Agritourism Development and Digital Marketing

Dumisani Rumbidzai Muzira · Blessing Chifamba · Constance Chifamba

Environmental Impact on Digital Marketing Changes: Green Marketing

Kamala Hashimova

Clinic Website—The Marketing Mothership

Wendy Lewis

Facebook as Tool of Marketing in the Era of Digital Marketing

Dr. Jignesh B