Buscador de Tesis y publicaciones académicas

PLAN DE EMPRESA: E-COMMERCE, MARKETING DIGITAL Y AUTOMATIZACION PARA EL TURISMO INTELIGENTE

Lopez Velez, David

Se trata de un plan de empresa de una agenicia de marketing digital enfocada al sector turistico y en el documento se explica la viabilidad del mismo .

MSME Sustainability Strategy Through the Application of Digital Marketing and Product Innovation in the VUCA Era: A Study of SMEs in Sukabumi City

Rizky Maulana · Alhidayatullah Alhidayatullah · Sandi Setiadi

This study aims to analyze the influence of digital marketing and product innovation on the sustainability of food MSMEs in Sukabumi City in facing the challenges of the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era. The research method used a quantitative approach with Structural Equation Modeling – Partia...

BASIC METRICS IN INTERNET MARKETING

Nataliya Mamontova · Valerii Myronchuk · Mykola Denysenko · Oleksandr Levchenko

This study provides a comprehensive analysis of essential metrics in Internet marketing, highlighting their importance for optimizing campaign performance in a rapidly digitalizing economy. As digital transformation reshapes industries, marketing strategies increasingly rely on data-driven insights, making metric track...

The Role of Digital Marketing in the Future of Food Tourism

Andrea Wintergerst

MARKETING DIGITAL EM MICROS E PEQUENAS EMPRESAS

Thiago Coelho Scherrer de Souza · Sara Dousseau Arantes

Digital Marketing Strategies for Fashion and Luxury Brands

Autoría no especificada

EXPERIENCE IN MANAGING MARKETING ACTIVITIES IN SMALL BUSINESSES

Kholmatova, Mumtozbegim

This article covers small business entities, management styles, and the management process in digital marketing.The oldest businesses in the world are family-owned, including the Japanese construction firm Kongo Gumi, founded in 578. This article examines the experience of managing marketing activities in small busines...

Marketing digital para cursos MOOC. Redes sociales

Despujol Zabala, Ignacio

Se comenta el uso de las redes sociales como herramienta de marketing digital para promocionar los cursos MOOC

The influence of digital marketing on tourists' behavioural intentions from social networks and e-WOM interactions

Miriam R. Aziz · Adel F. Al Alam

Articles Dataset related to AI and Digital Marketing

Ziakis, Christos · Vlachopoulou, Maro

Articles Dataset extracted from Scopus Database related to AI and Digital Marketing (Timeframe 2015-July 2023) for bibliometric analysis.