Buscador de Tesis y publicaciones académicas

7Ps of Service Marketing and Digital Media on Purchase Intention in Tourism

Leo Andri Yulius Caesar · Anisa Larasati · Vincent Vincent · Nadia Sarah Wulandari · y 1 más

Digital Marketing Strategies, E-service Quality, And Continuance Intention In Smart Government: A Conceptual Model From The Qatari Context

AlMaadeed, Aisha Ali · Moqbel, Abdulalem Mohamed

ABSTRACT Smart government applications now serve as a core delivery channel for public services across the globe. Yet despite heavy investment in digital infrastructure, governments still struggle to convert initial citizen adoption into voluntary post-adoption engagement. This gap between adoption and sustained use ca...

Word of Mouth and Testimonial Practices in Digital Marketing: Integrating Islamic Ethics into MSME Promotion

null Nur Aisyah T. · null Fitriany · null Asri

Digital marketing is becoming more dangerous because of phony reviews and information manipulation. To keep community-based enterprises going, it is important to follow ethical procedures. This study examines customer testimonials and Word of Mouth (WOM) practices in the digital marketing of Jipangta” Micro, Small and...

Essential Competencies in Digital Marketing: Empirical Exploration

Minga, Zuzanna · Przybylska, Natalia

Background and Objectives: In the rapidly evolving field of digital marketing, identifying essential competencies is critical for both new and experienced professionals. This study aimed to empirically identify these competencies and develop a structured educational framework to address industry needs and challenges. M...

When Online Meets Offline: Research in Omni-Channel Marketing

Lesscher, Lisan

Whereas it is almost impossible to imagine living without being digital nowadays, it was nearly impossible to imagine living with these digital technologies a quarter of a century ago. With the advent of digital technologies and ongoing digitalization, new channels – for communication and distribution – have proliferat...

Digital Marketing Innovation and the Role of Information Systems in Enhancing MSME Market Expansion

Ohara, Muammar Revnu · Suherlan, Suherlan · Astutik, Wahyuni Sri

Digital marketing has become one of the essential elements in supporting the growth and sustainability of micro, small, and medium enterprises (MSMEs) in the modern era. Along with the development of information technology, digital marketing offers opportunities for MSMEs to expand their markets and increase product vi...

A Study to Analyse the Improvement of Digital Marketing Strategies for Company X

Khan, Md Kaium

The global garment industry is increasingly adopting digital marketing to enhance business-to-business (B2B) visibility, customer engagement, and competitiveness. In Bangladesh where the garment sector plays a crucial economic role, many exporters are seeking to strengthen their international presence through digital t...

Análisis del uso de las estrategias de promoción de los locales turísticos en las riberas del río Caoní, a través del marketing digital, en el cantón Pedro Vicente Maldonado, año 2022

Aimacaña Alanuca, Evelyn Carolina

El presente artículo se fundamenta en el aporte y la evolución constante del marketing digital para la promoción de locales turísticos situados en el cantón Pedro Vicente Maldonado, no obstante, en el periodo post pandemia, el sector turístico fue uno de los sectores más afectados en la economía local, demostrando seve...

When viral marketing becomes a cyber risk: Governance and control challenges in digital marketing campaigns

Nabaraj Bhowmik · Nabadeepa Bhowmik · Dipangshu Dev Chowdhury

Digital marketing course

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Digital marketing is essentially the promotion of a business, brand, or product using the internet through multiple channels such as search engines, social media platforms, and email. It allows the communication to be spread to a much bigger audience in a more efficient and less costly way than with traditional marketi...