Buscador de Tesis y publicaciones académicas

Utilization of Digital Marketing through Social Media to Increase Sales for Entrepreneurs in the Malang Convection Sector

Hasyim Hasyim · null Rinca Eklesia Siringoringo · null Thiovani Natalia Sitindaon · null Lili Mutiana Rizky Handayani

This research aims to analyze the use of digital marketing via social media to increase sales for entrepreneurs in the Malang Convection sector. This research uses a qualitative descriptive research method approach with data collection techniques, namely interviews and literature study. Utilizing digital marketing stra...

Redefining Digital Influence: The Strategic Role of User-Generated Content in Modern Marketing Ecosystems

Anupkumar Dhore · Kirti Agrawal · Trupti Gajbhiye Mrs

In the contemporary digital landscape, User-Generated Content (UGC) has emerged as a formidable force in shaping brand narratives and consumer behavior. This paper delves into the transformative role of UGC in digital marketing, highlighting its capacity to build brand authenticity, drive engagement, and foster communi...

Pemanfaatan Influencer Marketing : Sebagai Strategi Pemasaran Digital Untuk Mencapai Audiens Target

Merry, Merry · Dewiyanto , Rino · Hardianka, Fikri Erlanda · Faisal, Muhammad

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pengetahuan lebih Lanjut mengenai penggunaan digital marketing dan menciptakan ide peluang usaha yang bisa Dijalani oleh siswa siswi SMA PGRI Rumpin agar mereka bisa memaksimalkan penggunaan media Digital dengan baik serta mengisi waktu luang dengan m...

Pemanfaatan Digital Marketing Dalam Meningkatkan Penjualan Produk UMKM Limaya Di Kelurahan Molosipat Kabupaten Gorontalo

Caayu Nusi · Lisda Van Gobel · Kurniadi K Hasan

Penelitian ini bertujuan untuk mengetahui bagaimana pemanfaatan digital marketing dapat meningkatkan penjualan produk pada UMKM Limaya di Kelurahan Molosipat, Kabupaten Gorontalo. Penelitian ini menggunakan metode deskriptif kualitatif melalui wawancara mendalam dengan pemilik usaha, karyawan, dan pelanggan. Hasil pene...

Digital marketing and virtual tourism to enhance destination accessibility.

K. Çınar · D. Weiss

The Influence of Brand Image, Brand Trust, and Digital Marketing on Consumer Purchase Decisions at Nibra’s House Kraksaan

Deva Ummu Azizah · Muh Hamzah

Purpose: This study aims to analyze the influence of brand image, brand trust, and digital marketing on consumer purchase decisions at Nibra's House Kraksaan. Research Method: This study employed a quantitative approach using primary data collected through questionnaires distributed to consumers of Nibra's House Kraksa...

The Role of Digital Marketing and Advertising in Honda Motorcycle Sales at PT. Indako Trading Coy during the Covid-19 Pandemic (Study Case Dealer in Medan, Binjai and Deli Serdang)

Wandy Gozali Santy Tan

The covid-19 pandemic is a new disease since it entered Indonesia in April 2022. Of course, it becomes a problem for business actors where people are reluctant to consume. Digital marketing and advertising is the solution. Digital marketing and advertising are marketing strategies that are generally used to promote goo...

Penerapan Digital Marketing Dan Influencer Endorsement Saat Pandemi Covid-19 Pada Agen Frozen Food (Studi Kasus Umkm Wins Food Kebab Padang)

Afifah Khairani

Dengan adanya perkembangan teknologi dalam dunia kewirausahaan dapat membantu pelaku usaha dalam memasarkan produknya dimanapun, kapanpun dan kepada siapapun melalui media internet sebagai penghubung yang dikenal dengan digital marketing. Selain itu, peluang besar lainnya dalam menjalankan usaha bisnis dengan menggunak...

The Art of Digital Marketing

S, Giftson. · Krishnakumari, S.

The digital revolution has fundamentally reshaped the business landscape, particularly in marketing. This article explores the rise of "cyber consumers" and their evolving needs, along with the increasing significance of cyber business-to-business interactions. It emphasizes the need for innovative marketing strategies...

Digital marketing: user orientation in the universities of Barranquilla

Ana Cecilia Chumaceiro Hernández · Lina Navarrete Santiago · Marilú Tibisay Acurero Luzardo · Ronald Ordoñez Lopez · y 1 más