Buscador de Tesis y publicaciones académicas

How Social Media Marketing Affect Purchase Intention Through Customer Engagement in Digital Printing Companies

Dagdo Dhamar Bagus Prasetyo · Regina Eka Riantini · Viany Utami Tjhin

The Effect of Digital Marketing on Brand Loyalty through Brand Image as Mediating Variable (Case Study on PT. Pegadaian)

null Anisa · Yulyanty Fahruna · Bintoro Bagus Purmono · Wenny Pebrianti · y 1 más

Companies like P.T. Pegadaian, which distributes public financial loans in Indonesia, are attempting to gain an advantage in the market by undergoing digital transformation. This research highlighted the Digital marketing approach adopted and put into practice by P.T. Pegadaian. The data collection method of this study...

Peningkatan Kapasitas Wirausaha melalui Pelatihan Digital Marketing di Desa Glondonggede Tambakboyo, Tuban

Nur Hidayatul Istiqomah · Supriyanto Supriyanto · Yuni Cahyati

This community service aims to increase entrepreneurial capacity in Glondonggede Village, Tambakboyo, by providing Digital Marketing training on August 25 2023. This village has great potential in the small business sector, but many entrepreneurs have not utilized digital marketing to its full potential. Therefore, thi...

STRATEGI GREEN MARKETING DIGITAL AVOSKIN DALAM MEMBANGUN BRAND IMAGE BERKELANJUTAN DI INDONESIA

Desy Adella · null Tamamudin

Penelitian ini bertujuan menganalisis strategi green marketing digital yang diterapkan Avoskin dalam membangun brand image berkelanjutan di Indonesia. Pendekatan kualitatif deskriptif berbasis data sekunder digunakan untuk mengkaji konten pemasaran digital, praktik keberlanjutan, dan respons konsumen melalui berbagai p...

Penerapan Pemasaran Digital Sebagai Media Promosi

null Sussanti Sussanti · null Veronica Krisni Damayanti · null Mulyadi Amin

Digital marketing as a promotional strategy emerged as a response to developments in information technology. The use of digital marketing is not only limited to new companies or start-ups, but is also applied by companies that have been around for a long time. PT. XYZ, which functions as a motor vehicle distributor and...

Research on the Application of IP Image Based on Digital Media Art in Enterprise Marketing

Jiaying Yue

With higher visual expressiveness and interactivity, IP characters have been an important form of corporate marketing thanks to the rapid evolution of digital media technology. They have been an important part of brand communication, user engagement increase and market differentiation with digital media technology. Nev...

Pemanfaatan Digital Marketing Dalam Upaya Pengembangan Jaringan Pemasaran Sweet Banana Di Kota Palu

null Magdalena Palny Ma’dika · null Erwan Sastrawan · null Suryadi Samudra

Perkembangan teknologi informasi telah mengubah lingkup dunia pemasaran dalam beberapa tahun terakhir ini. Metode pemasaran yang sebelumnya bersifat tradisional dan konvensional, kini telah terintegrasi dalam dunia digital. Tak terlepas bagi para pelaku usaha yang baru. Sweet Banana menggunakan alat analisis SWOT dan s...

DIGITAL MARKETING AND E-BUSINESS MANAGEMENT: PRIVATE HEALTHCARE SECTOR IN UZBEKISTAN

Azimakhon D. Yusupova

This research examines the transformative influence of digital marketing and e-business management on Uzbekistan's private healthcare industry. As the country's demand for quality healthcare services rises, the incorporation of digital solutions emerges as a vital success component. The paper attempts to explore the Di...

Search marketing in the age of AI: Understanding the marketing implications of search, assistive and answer engines

Jason Barnard · Matt Artz

The evolution of search engines necessitates a shift in digital marketing for companies, products, services and personal brands towards optimising for artificial intelligence and knowledge algorithms. This paper investigates the significance of search, assistive and answer engines in the future of digital marketing, an...

Best Digital Marketing Agency in Lucknow

Srivastava, Saumya

Brandstailer is a professional digital marketing agency in Lucknow specializing in SEO, Google Ads, social media marketing, and performance marketing.We help businesses increase their online visibility, generate quality leads, and boost conversions through data-driven strategies. Our expert team focuses on delivering m...