Buscador de Tesis y publicaciones académicas

Using Influencer Marketing as a Digital Business Strategy

Autoría no especificada

The Use of Artificial Intelligence in Digital Marketing

Autoría no especificada

Exploring film marketing in the new age digital era. Four cases of marketing European art house film productions

Eirini Sifaki · Maria Papadopoulou

QUANTITATIVE ANALYSIS OF DIGITAL MARKETING'S IMPACT ON APPAREL BUYING BEHAVIOR: A STUDY OF WOMEN CONSUMERS IN UDAIPUR CITY

Monika Bordia & Dr. Anil Jain

This research paper conducts a quantitative analysis of the impact of digital marketing on the apparel purchasing behavior of women consumers in Udaipur City. Utilizing primary data gathered from a structured survey of 428 respondents, the study examines the relationship between various digital marketing strategies—inc...

Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing

Belma Rizvanović · Aneesh Zutshi · Antonio Grilo · Tahereh Nodehi

Bibliometric behavior of artificial intelligence and digital marketing sustainability

Mauricio Junior Santamaria Ruiz · Carlos Emanuel Jiménez Calderón · Andrés Ricardo Osorio Venecia · Anuar Alvarez Santodomingo · y 1 más

Application of Digital Marketing and its Impact on Marketing Behavior in the Industrial Sectors

Abhiraj Malhotra

Monetising digital audiences: Turning a marketing cost into a profitable business unit

Autoría no especificada

The fundamental changes that the comprehensive and transformational growth of digital has bought to almost all industries are resulting in the advent of brands and properties becoming media publishers/owners in their own right. This is the natural progression of investment in their digital platforms, content marketing...

Implementasi Digital Marketing Dalam Mendorong Kinerja Pemasaran : Studi Kasus Pada Umkm Binaan Bank Indonesia Provinsi Maluku Utara

null Faujia Tilaar · null Ida Hidayanti · null Johan Fahri

Penelitian ini bertujuan untuk memahami proses implementasi digital marketing dalam meningkatkan kinerja pemasaran UMKM binaan Bank Indonesia Provinsi Maluku Utara. Dengan menggunakan metode penelitian kualitatif, studi ini melibatkan 7 UMKM binaan Bank Indonesia yang dipilih melalui pendekatan sensus. Data dikumpulkan...

Mediating Influence of Digital marketing on Consumer Behaviour: With Specific to Consumers of Skin care Products in Unnao region

Ms. Nighat Parween

This study investigates two core questions: (1) how emotional appeal differs between traditional marketing and digital marketing; and (2) whether digital marketing’s mediating influence on consumer behaviour is stronger in certain age groups and product categories. Using a descriptive quantitative approach, data were c...