Buscador de Tesis y publicaciones académicas

Top Digital Marketing Companies in Gachibowli: Boosting Growth With Modern SEO & Online Strategies

Seo, Sanbrains

Gachibowli has rapidly transformed into one of Hyderabad’s most active technology and business hubs. With hundreds of IT firms, startups, and enterprise level companies operating in the region, the need for advanced online marketing support has grown tremendously. Today, every business whether it’s a small local store...

Dampak Pemasaran Influencer, Interaksi Pelanggan, dan Iklan Digital terhadap Citra Merek di Industri Pariwisata Bali

I Wayan Adi Pratama

This study examines the impact of influencer marketing, customer interaction, and digital advertising on the brand image of Bali's tourism industry. A quantitative approach was employed, involving 190 respondents who were surveyed using a structured questionnaire. Data were analyzed using Structural Equation Modeling-P...

Examining the situation and accounting processes of buyers, sellers, e-commerce platforms, and logistics supply companies in digital marketing

Samancı, Tuna Han · Garip, Okan

Since the 2000s, it has been observed that digitalization and digital marketing have developed with the development of the Internet. The digital transformation that has developed in the world, especially with the pandemic period that occurred recently and affected the whole world for a long time, has made e-commerce tr...

Managing Service Failure and Recovery and Online Brand Communities

Wilson Ozuem · Michelle Willis

Plano de Marketing Digital para a empresa Mar Ibérica

Rodrigues, Liliana Filipa

A evolução do conceito de Marketing e da sua consequente definição tem vindo a ser constantemente adaptada aos tempos e aos mercados. Atualmente, o marketing digital assume um papel primordial na vida das empresas, que devem estar presentes no meio digital e nas plataformas que o consumidor utiliza. A Mar Ibérica, empr...

The role of entrepreneurial marketing and digital transformation on women’s entrepreneurial intentions in Kosovo

Arta Istrefi · Jusuf Zeqiri · Vjollca Visoka Hasani · Marcos Komodromos

Dampak Penerapan Digital Marketing dan Personal Selling Ritel Terhadap Keputusan Pelanggan di Toko Jesika Store

null Dinda Puspitasari · null Sintia Aulia Agustin · null Haya Nur Safa’atin

This study aims to understand how digital marketing and personal selling strategies influence consumer purchasing decisions at Jesika Store. Using a qualitative approach, this study collected data through in-depth interviews with several customers who had interacted with both marketing methods. The results showed that...

UTILIZING SOCIAL MEDIA IN DIGITAL MARKETING: TIPS AND TRICKS

Hil da · Girang Permata Gusti

Digital marketing that utilizes social media has become an effective strategy for increasing brand awareness and reaching a wider audience. In this research, we explore tips and tricks for utilizing social media in digital marketing with a focus on increasing brand awareness. A quantitative descriptive method was used...

The Impact of Social Media Marketing on Consumer Behavior

hibanan adiid

The influence of social media marketing on consumer behavior is a subject of paramount importance in today's digital age. This research investigates the impact of social media marketing strategies on consumer purchasing decisions, exploring the intricate interplay between digital advertising and consumer psychology. Th...

Optimalisasi Komersial Usaha Batik Al-Barokah Melalui Digital Marketing Dalam Menjaga Competitive Advantage

Shalehoddin Shalehoddin · Ainol Yakin · Putri Devita

In the rapidly evolving era of digitalization in 2024, the batik business Al-Barokah has successfully increased its revenue through innovative digital marketing strategies. Through qualitative research with a case study approach, the use of social media platforms such as Facebook, Instagram, and WhatsApp has proven eff...