Buscador de Tesis y publicaciones académicas

Artículo 2023 Acceso abierto Revisado por pares

Business development through digital marketing for the Pothil business

Salma Shafiyya Ayu Mutiarani · Aziza Daning Fitrilia · Aprilia Kusuma Dewi · Anggia Riama · y 2 más

The purpose of this community service is to increase digital marketing knowledge and skills for pothil MSME actors so they can develop their business. This program method consists of several stages, namely observation, outreach, digital marketing training, and mentoring. The result of this training is that MSMEs alread...

economics and business social sciences

• Universitas Muhammadiyah Magelang
• DOI: 10.31603/ce.5008

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Publication 2025 Acceso abierto

GLOBAL MARKETING IN THE ERA OF DIGITAL TRANSFORMATION: CHALLENGES AND STRATEGIC OPPORTUNITIES

Kazakov, Temur

This study explores how global marketing is evolving in the digital era. It looks at how technology, cultural differences, and changing consumer behaviors shape international marketing strategies. The paper identifies major challenges companies face when entering global markets and highlights opportunities created by d...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.17865534

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Artículo 2021 Acceso abierto

Особенности цифрового маркетинга

Autoría no especificada

This author explores the features of digital marketing. The article analyses the impact of digitalisation on the formation of digital marketing channels and tools, transferred as IT infrastructure and network technologies. The article provides a view on the organisation of complex events and discusses trends in the dev...

ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки

• Минск : БГУ
• Belarus
• Russian

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Tesis de maestría 2023 Acceso abierto

Istraživanje primjene digitalnog marketinga na primjeru poduzeća Apple Inc.

Dedaj, Danijela

Digital marketing has developed into a dynamic and indispensable force in today's business environment. It encompasses a wide range of strategies and tools designed to engage, inform and persuade audiences in the digital realm. Digital marketing encompasses a multitude of channels and techniques, including social media...

Društvene znanosti Marketing digitalni marketing Economics

• Juraj Dobrila University of Pula. Faculty of...
• Croatia
• Croatian

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Artículo 2016 Acceso abierto

Digital-marketing as an integrated strategy of interaction with customers in the internet environment

Akutina, O. V.

Сфера digital-технологий в настоящее время активно развивается. Большую популярность получили различные цифровые устройства, люди все чаще пользуются ресурсами сети Интернет. Поэтому современный маркетинг обратился к возможности сферы digital.

digital-marketing Internet environment consumer communications

• Томский политехнический университет
• Russian Federation
• English

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Tesis (sin nivel) 2024 Acceso abierto

Experiences, Uses and Challenges of Digital Marketing Strategies of Small and Medium-Sized Enterprises for Brand Positioning and Success

Vialey, Lucas Hernán

The aim of the current study was to explore the processes and strategies of digital marketing employed by small and medium-sized fashion enterprises (SMEs) for brand positioning and success. The study addressed issues related to processes and strategies, implementation and execution of digital marketing strategies, mar...

Artificial intelligence Small Business Sector economics and business social sciences

• Ireland
• English

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Artículo 2024 Acceso abierto Revisado por pares

SOSIALISASI DIGITAL MARKETING: MENGEMBANGKAN INOVASI PRODUK SAMBAL IKAN TERI DI ERA DIGITAL

Kiftian Hady Prasetya · Nur Adam Sesar · Niken Saputri - · Melita Nur Azizah · y 1 más

Paradigma Bisnis dan Pemasaran di era yang semakin maju tentu saja akan ada perubahan yang signifikan pada bidang teknologi. Para pelaku usaha lokal mulai menggunakan platform online untuk untuk menjual barang, dan hal seperti ini juga mempengaruhi potensi UMKM yang ada di Desa, salah satunya terletak di Desa Api-Api,...

economics and business social sciences

• Universitas Majalengka
• DOI: 10.31949/jb.v5i2.8965

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Artículo 2026 Acceso abierto Revisado por pares

FUNCTIONAL VALUE AS A PREDICTOR OF PURCHASE INTENTION: EVIDENCE OF MEDIATION BY DIGITAL CONTENT MARKETING IN THE HOUSING MARKET

null Syifa Hanifa Salsabil · null Windarko

This study examines the effect of Functional Value on Purchase Intention with Digital Content Marketing as a mediating factor in the residential property market of South Tangerang. As digital platforms increasingly shape consumer evaluation processes, the interaction between perceived functional benefits and digital co...

economics and business social sciences

• Goacademica Research and Publishing
• DOI: 10.54783/t1m4pr36

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Artículo 2026 Revisado por pares

PENDAMPINGAN DIGITAL MARKETING UMKM DALAM PENINGKATAN DAYA TARIK KONSUMEN DI DESA SAMBIBULU SIDOARJO

Henri's, Rafi'Zidhan

Perkembangan teknologi digital telah mengubah pola pemasaran produk secara signifikan, termasuk di sektor Usaha Mikro, Kecil, dan Menengah (UMKM). Namun, banyak pelaku UMKM masih mengandalkan metode pemasaran konvensional. Metode tersebut terbatas dalam menjangkau konsumen secara luas. Kondisi ini mendorong pelaksanaan...

• Universitas Pahlawan Tuanku Tambusai
• English

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Artículo 2025 Acceso abierto Revisado por pares

Organization of marketing in Russian media companies: structure, tools, and effectiveness measurement practices

Taras S. Cherevko

The article analyzes the organization of marketing activities in Russian media companies under conditions of digital transformation. The study aims to determine how the marketing function is structured in contemporary Russian media, which tools are used in practice, how marketing effectiveness is evaluated, and what pr...

media and communications social sciences

• Moscow University Press
• DOI: 10.55959/msu.vestnik.journ.2.2026.324

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