Buscador de Tesis y publicaciones académicas

Digital-marketing as an integrated strategy of interaction with customers in the internet environment

Akutina, O. V.

Сфера digital-технологий в настоящее время активно развивается. Большую популярность получили различные цифровые устройства, люди все чаще пользуются ресурсами сети Интернет. Поэтому современный маркетинг обратился к возможности сферы digital.

A Study of the Influence of Social and Digital Marketing on Consumer Behaviour in the Apparel Sector

null Mr. Himanshu Gaur, Dr. Priyanka Singh

With the widespread usage of digital technologies, there has been a significant shift in the marketing of clothing in India. Electronic word-of-mouth (eWOM), the influence of social media, content marketing strategies, and the convenience of online shopping are now major factors in shaping customer behaviour. In order...

Digital Marketing to Competitive Advantages of MSMEs in Kasongan, Kajigelem, Bantul, Yogyakarta

Kussujaniatun, Sri · Sujatmika, Sujatmika · Hartati, Anis Siti

This study discusses how to use digital marketing in marketing Micro, Small Medium Enterprise (MSMEs) products in Kasongan, Bantul. Digital marketing is an alternative for small and medium-sized businesses with limited promotional budgets. The use of social media such as Facebook, Whatsapp, Twitter, Instagram, Website...

Empowerment of Mekar Jaya Farmer Group through Eco Farming and Digital Marketing for Optimization of Coconut and Corn Diversification Products: Pemberdayaan Kelompok Tani Mekar Jaya melalui Ecofarming dan Digital Marketing untuk Optimalisasi Produk Diversifikasi Kelapa dan Jagung

Febriyanti, Febriyanti · Kandowangko, Novri Youla · Dwinanto, Arif · Bakari, Iswanto · y 2 más

The Mekar Jaya Farmers Group has great potential in utilizing coconut and corn for diversification of value-added products. However, limited knowledge of environmentally friendly agricultural techniques (Ecofarming) and access to digital marketing are the main obstacles in optimizing coconut and corn diversification pr...

e Knowledge of the UKM Community on the Use of Digital Marketing Strategies in Ciherang Pondok Village, Kec. Caringin Based on Islamic Economic Perspective

Ardi Gusnadi Awaludin · Fariddudin Malikur Rahmat

The purpose of this research is to analyze people's knowledge and skills about digital marketing, especially in social media platforms for Small and Medium Enterprises (UKM) actors who can increase sales and profits. In this study the authors used a qualitative descriptive research methodology. The object of this resea...

Análisis del marketing digital vs marketing tradicional. Un estudio de caso en empresa tecnológica

Luis Alejandro Gazca Herrera · César Augusto Mejía Gracia · Jorge Herrera Ramos

El objetivo de la investigación fue realizar un análisis sobre la implementación del marketing digital versus marketing tradicional para determinar su eficiencia. Se hizo un estudio de caso en una empresa comercializadora de tecnologías con base en la aplicación de instrumentos validados para recaudar la actitud que te...

Strategi Digital Marketing dalam Upaya Meningkatkan Brand Awareness pada PT. Magnesium Gosari Internasional

Fifiana Eka Anggraini · Rohmatin Agustina · Resya Nurdyawati

Transformasi digital telah membawa perubahan signifikan pada lanskap pemasaran, termasuk di sektor agribisnis. Penelitian ini bertujuan untuk mengevaluasi efektivitas strategi digital marketing yang diterapkan oleh PT. Magnesium Gosari Internasional dalam meningkatkan brand awareness melalui media sosial seperti Instag...

The Expanding of Village Digital Archive Management Competence and Marketing Development for Small and Medium Village Micro Enterprises

Silverius Tey Seran

This service aims to increase the competence of village officials in the village digital archives management and the development of marketing techniques for Micro, Small, and Medium Enterprises (MSMEs) in Jatiroke Village. This community service was motivated by the breakthrough and digital innovation of the West Java...

Impact of Digital Marketing on Sales Performance of TVS Motor Company

Autoría no especificada

PENGEMBANGAN "ANIS SNACK" MELALUI DIGITAL MARKETING DAN MEDIA SOSIAL

Ari Kuntardina · Latifah Anom · Dewi Rochmayanti

AbstrakProgram pengabdian masyarakat dilaksanakan di Desa Ngradin, Kecamatan Padangan, Kabupaten Bojonegoro. Desa Ngradin memiliki sepuluh Usaha Mikro Kecil Menengah (UMKM). Permasalahan yang dihadapi UMKM adalah kurang memahami cara melakukan promosi melalui media sosial dan digital marketing. Salah satu UMKM tersebut...