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O presente relatório de estágio surge na sequência do estágio curricular, com a duração de seis meses (760 horas), realizado na consultora estratégica Outglocal – Consulting, Lda, no âmbito do Mestrado em Marketing e Comunicação Digital do Instituto Superior de Contabilidade e Administração da Universidade de Aveiro. A...
Redes sociaiseconomics and businesssocial sciencesConteúdo
The presented bachelor thesis is focused on the topic of "Digital marketing in a selected European country". The theoretical part is mainly focused on selected digital marketing tools and at the same time it puts them into context with information and data from the Belgian market. Furthermore, it deals with the develop...
This study aims to explore the application of the Marketing 5.0 concept in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, with a focus on the challenges and strategies faced in adopting advanced technology in digital marketing. This study employs a descriptive–qualitative approach using a case study design...
The rapid advancement of Artificial Intelligence (AI) has significantly transformed digital marketing, particularly in the areas of personalization, advertisement optimization, and customer engagement. Despite the growing number of studies addressing these topics, research remains fragmented, with limited integration a...
Hanok Mandaku · Hapsia S. Sahartira · Reindy A. Cokrowijaya
The development of digital technology encourages Micro, Small, and Medium Enterprises (MSMEs) to adapt to online-based marketing strategies to increase business competitiveness. However, most MSME actors in Neniari Village, West Seram Regency, still face limitations in utilizing digital media, especially in the impleme...
null Irwan Chairuddin · null Juliater Simarmata · null Olfebri Olfebri · null Aang Gunawan · y 1 más
Micro, Small, and Medium Enterprises (MSMEs) producing chips in Kasomalang Kulon Village, Kasomalang District, Subang Regency, have significant potential to support the community's economy. However, most entrepreneurs still face various obstacles, including limited understanding of digital marketing, suboptimal use of...
Basil Abdulrehman Bawaneh · Dr. Nadratun Nafisah binti Abdul Wahab
The aim of this study is to examine the relationships between AI and digital marketing performance of SMEs, as well as between responsive market orientation and digital marketing performance of SMEs in the United Arab Emirates (UAE). Quantitative methodology was applied to test the hypothesized relationships. Questionn...
The Covid-19 pandemic had an unexpected impact to the global economy, especially in the marketing sector. In the digital era that currently dominates with the help of devices or network technology devices, MSME operators adopt the use of marketing online as a solution for government regulation to minimize direct contac...
economics and businesssocial sciences12. Responsible consumption3. Good health
The research objective is the use of social media for brand image and digital marketing to increase the content of online visitors, develop new marketing competencies, as well as increase sales in a cost-efficiency and effective.Qualitative research using data through observations, interviews and literature reviews of...
Social mediaSearch Engine OptimizationDigital marketingeconomics and business
Supriati Supriati · Rini Arvika Sari · Tri Handayani
The purpose of this service activity is to provide Fintech (Financial Technology) and Digital Marketing-Based Entrepreneurship Development for the SME House of Berkah Resam Lapis. This activity was proposed after having discussions with the chairman of the Berkah UKM House management, namely Mrs. Evi Susiana, SE., Sy t...
economics and businesssocial sciences8. Economic growth
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