Buscador de Tesis y publicaciones académicas

The Influencer Effect: Exploring the Impact of Viral and Gimmick Marketing on Behavior

Rachmad, Yoesoep Edhie

The Influencer Effect: Exploring the Impact of Viral and Gimmick Marketing on Behavior by Prof. Dr. Yoesoep Edhie Rachmad, Ph. D., DBA, is an insightful and comprehensive exploration into the world of modern marketing, where viral campaigns and gimmick strategies increasingly shape consumer behaviors. Published interna...

Relatório de estágio – LKCOM

Ferreira, Clara Isabel Araújo

A revolução digital transformou a atividade das empresas e o marketing. O marketing digital permitiu às marcas definir estratégias de aproximação com o cliente e com base no seu perfil e jornada de consumo. Neste contexto, a formação nesta área assume um papel determinante e o presente relatório reporta a aplicação de...

Effectiveness of Digital Marketing Strategies on Consumer Engagement and Brand Awareness

Autoría no especificada

Digital Trade Finance Transformation and Sustainable Marketing Strategies: A Literature Review

Marini Astari Indrianti · Asep Nurdin · Mirwan Surya Perdhana

Digital transformation is reshaping the banking sector, particularly in trade finance, improving operational efficiency and providing better solutions for international transactions. Bank Rakyat Indonesia (BRI) developed the "Qlola by BRI" platform to streamline trade finance services, though challenges like low digita...

Digital Health Marketing and Preventive Oral Health Behavior

Zaid khawam Mahmood · Eshaq Youssef Hamdan Ahmed · Layla Laftah Ali · Kamel Mouloudj · y 1 más

This study examines the influence of digital health marketing on preventive oral health behavior among dental service customers in Algeria. A quantitative approach was employed using a structured questionnaire distributed to customers of dental services. A total of 196 valid responses were collected and analyzed using...

Transformasi Layanan Keuangan Syariah di Era Digitalisasi

null Rika Rika · null Abustan Nur · null Akbar M.Sunusi · null Amanda Julianti · y 2 más

The digital era has brought fundamental changes to the Islamic banking industry, particularly in marketing management and financial service delivery. The digitalization of financial services enables Islamic banks to enhance operational efficiency, expand market reach, and improve customer experience. This study adopts...

Pemanfaatan Digital Marketing Untuk Optimalisasi Pemasaran Pokdakan Tirta Mukti

CHRISTIAN SOOLANY · null Syafiah · Hatta Setiabudhi · Arief Sudarmaji · y 3 más

Kegiatan pengabdian masyarakat ini dilaksanakan untuk meningkatkan pemasaran usaha budidaya ikan yang dilakukan oleh Kelompok Budidaya Ikan (Pokdakan) Tirta Mukti di Desa Karangduren, Kabupaten Banyumas, Jawa Tengah melalui pemanfaatan digital marketing. Permasalahan yang dihadapi mitra meliputi pemasaran terbatas seca...

MECHANISM FOR INTRODUCING DIGITAL MARKETING TECHNOLOGIES IN THE ACTIVITIES OF BANKS AND PRINCIPLES OF ITS IMPLEMENTATION

Bekmurodova Guzal Adkhamovna

This article discusses various mechanisms for introducing digital marketing technologies into the activities of banks and ways to implement them. The purpose of the article is to consider the issues of its application in the banking practice of our republic based on a review of the principles of operation of the mechan...

Digital Marketing and Artificial Intelligence : New Horizons in Marketing series

Karjaluoto Heikki · Mero Joel

In response to the unprecedented emergence of the fourth wave of digital marketing, this timely book explores how the ascension of artificial intelligence and the disappearance of cookies are the biggest drivers and enablers of change in this fast-moving industry. Combining the expertise of practitioners from digital a...

MARKETING STRATEGIES FOR PROMOTING HIGH-TECH SERVICES IN THE GEODESY MARKET IN THE CONTEXT OF DIGITAL TRANSFORMATION OF THE ECONOMY

Nikita N. Pozdnyakov

The article analyzes theoretical and applied aspects of developing marketing strategies aimed at promoting high-tech services in the geodetic industry operating under conditions of digital transformation. The subject of the study is the managerial, organizational, and economic relations that arise in the process of imp...