Buscador de Tesis y publicaciones académicas

Utilization of Digital Marketing in Increasing Sales of Msme in Bengkalis Regency

null Juspiani Juspiani · null Yunelly Asra

This research project aims to utilize digital marketing to increase sales of Msme Martabak Mandor, Gatot Subroto street, Bengkalis City. Project implementation is carried out through 4 stages, namely (1) project preparation planning (2) project implementation planning, third (3) project completion stage, and Fourth(4)...

Advanced online customer acquisition campaign for Company X

Vuorinen, Tomi · Rosti, Niklas

Marketing is a multidimensional concept and different companies invest in the sectors most relevant to their business’s goals. In addition to visible efforts such as advertising, marketing includes numerous procedures that companies use to create added value for their stakeholders. Digital marketing is marketing commun...

Implementasi Digital Marketing untuk Meningkatkan Brand Image Bakpia Wong Jogja

Sela Novitasari · Bambang Permadi · Indar Riyanto · Halifah Tusadiah · y 1 más

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini dilaksanakan dengan tujuan untuk meningkatkan kemampuan pelaku usaha Bakpia Wong Jogja dalam mengimplementasikan strategi digital marketing guna memperkuat brand image produk mereka. Di era digital, pelaku UMKM dituntut untuk beradaptasi dengan perkembangan teknologi, ter...

The transformative role of predictive analytics, artificial intelligence and machine learning in digital marketing

Animesh Kumar Sharma · Rahul Sharma

This paper explores the transformative role of predictive analytics, artificial intelligence (AI) and machine learning (ML) in reshaping digital marketing strategies, particularly focusing on their impact on return on investment (ROI). It highlights how these technologies empower marketers to optimise campaigns, person...

Strategic Marketing Capabilities AND Enterprise Competitiveness in DIGITAL Platform Ecosystems: A Conceptual Smpc Model for Emerging Markets

Ruziev, B. (Bakhtiyor)

Purpose: This paper develops a Strategic Marketing–Platform Competitiveness (SMPC) model to explain howenterprise competitiveness is shaped by the interaction between strategic marketing capabilities and platform-governancerisks in digital platform ecosystems. The study addresses an underdeveloped intersection between...

Pengaruh Digital Marketing terhadap Peningkatan Volume Penjualan Kamar di The Patra Bali Resort & Villas

Luh Gede Putri Sari P · Suhardi Suhardi

This study aims to find out and analyze the influence of digital marketing consisting of Websites, Social Media and Online Travel Agents (OTA), on the volume of sales increase in the recovery period at The Patra Bali Resort & Villas. This research uses quantitative data types and takes the form of associative research....

Impact of Digital Marketing Strategies on Entrepreneurial Orientations of Jordan's Commercial Banks

Abdullah Al-Shourah

Technology finance has an increasingly significant impact on the state of the financial industry around the world, including Jordan. Digital marketing has the potential to improve the efficiency, creativity and value of financial services, which can contribute to the resilience and prosperity of customers. This researc...

Plano de marketing com foco do digital: caso do Centro de Estudos Progress

Dias, Carlos Miguel Silva

A célere evolução das tecnologias transformou profundamente a maneira como as empresas e instituições comunicam, promovem os seus produtos e serviços, e relacionam-se com o seu público-alvo. O setor educacional não é exceção a esse fenómeno, visto que as instituições de ensino, incluindo os centros de estudos, enfrenta...

Digital Marketing

Danny Whatmough

Efficiency Of Beef Cattle Supply Chain Management Using Digital Marketing

Niswatin Hasanah · Budi Prasetyo · Nurkholis Nurkholis · Zilvanhisna Emka Fitri · y 5 más

This study aimed to analyze the efficiency of beef cattle supply chain management in Jember Regency during and after the Eid al-Adha period, and to evaluate the role of digital marketing in improving distribution. The research was conducted in July 2024 using a survey method with purposive sampling for selecting farmer...