Buscador de Tesis y publicaciones académicas

Artículo 2023 Acceso abierto Revisado por pares

Implementation of Digital Marketing in Increasing Room Occupancy Rate at Hilton Bali Resort Hotel

Krisnha Dwi Kusuma · Ni Luh Eka Armoni · I Ketut Astawa · Putu Tika Virginiya · y 1 más

Purpose: This study aims to analyze the application of digital marketing dimensions and the influence of digital marketing on room occupancy rates at the Hilton Bali Re-sort hotel in the Nusa Dua tourism area, Bali, Indonesia.
 Research methods: The data are obtained from interviews, documentation, litera-ture stu...

economics and business social sciences

• Yayasan Sinergi Widya Nusantara
• DOI: 10.58982/injogt.v4i1.325

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Artículo 2023 Acceso abierto Revisado por pares

Catalysing Choices: The Impact of Digital Marketing on Purchase Behaviour

Mohammad Saleem Rahmani - · Ramen Kumar Sarma -

Digital marketing has significantly affected consumer-purchasing behaviour, providing consumers with more options to study and acquire products and services. It has also made it easier for businesses to target specific audiences, allowing them to tailor their advertising to their interests and needs in the present inve...

economics and business social sciences

• International Journal for Multidisciplinary R...
• DOI: 10.36948/ijfmr.2023.v05i05.6468

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Artículo 2025 Acceso abierto Revisado por pares

Proposed Marketing Strategy of Batik MSMEs in Bandung Using Porter's Five Forces Case Study: Hasan Batik and Rumah Batik Komar

Citra Tifany Fahira · Morinta Rosandini · Ira Wirasari · Tan Gek Siang

Batik is a local Indonesian product widely sold by MSMEs and is competitive in the international market. In this digital era, coupled with significant online business growth, Indonesia’s opportunities for batik export are also increasing. Therefore, Batik MSMEs need to pay special attention to formulating business stra...

economics and business social sciences

• Knowledge E DMCC
• DOI: 10.18502/kss.v10i1.17856

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Artículo 2023 Revisado por pares 5 citas

Investigating the Efficacy of Artification in the Context of Digital Marketing for Corporate Social Responsibility: Examining the Moderating Influence of Brand Authenticity

Zahid Hussain · Norizan Mat Saad

This research examines the moderating influence of brand authenticity on the efficacy of artification in the context of digital marketing about corporate social responsibility (CSR). This study is grounded in the resource-based view (RBV) framework and Porter's general strategies. Based on the research results, it can...

economics and business social sciences 10. No inequality 12. Responsible consumption

• Tabeer-E-Arman Research Consultancy (SMC-Priv...
• DOI: 10.61338/ijcbe.v1i1.1

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Artículo 2025 Acceso abierto Revisado por pares 1 cita

Influence of Market Orientation and Digital Marketing on the Performance of Micro, Small, and Medium Enterprises through Competitive Advantage

U.K. Purbasari · Abdul Haeba Ramli · Siti Mariam · Anak Agung Ketut Diatmika

This research analyzes the influence of market orientation and digital marketing on the performance of small and medium enterprises (SMEs), considering the role of competitive advantage as a factor that strengthens that relationship. The study was conducted on SMEs located in Tangerang Regency, involving 140 business a...

economics and business social sciences

• Yayasan Pengembangan Pendidikan Berkelanjutan...
• DOI: 10.56403/nejesh.v4i4.353

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Artículo 2026 Revisado por pares

Role of digital marketing engagement in shaping brand image and enrolment decision in HEIs

null Md. Sohrab, Dr. M. P. Singh

Growing competition and digitalization of higher education have intensified the need for effective and authentic branding strategies. The research evaluates and examines the digital marketing practices function in shaping brand authenticity, brand trust, and student loyalty in higher education institutions (HEIs), whil...

economics and business social sciences

• STR Publication
• DOI: 10.69889/3h6p7e27

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Artículo 2025 Acceso abierto Revisado por pares

Pengaruh Digital Marketing dan Brand Image Terhadap Keputusan Pembelian Konsumen Brand Fashion Screamous Pada Shopee di RW 09 Komplek Padasuka Indah II Kab. Bandung Barat

null Yudiyanto Joko Purnomo · null Muhamad Parizki Putra

This study investigates the influence of Digital Marketing and Brand Image on consumer purchasing decisions for the Screamous fashion brand on the Shopee platform at RW 09 Komplek Padasuka Indah II, West Bandung Regency. Employing a descriptive and associative research design, data were collected through questionnaires...

economics and business social sciences

• Universitas Sains dan Teknologi Komputer
• DOI: 10.51903/f9btk792

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Artículo 2023 Acceso abierto Revisado por pares

PENGARUH DIGITALMARKETING DAN PERCEIVEDQUALITY TERHADAP KEPUASAN PELANGGAN BARBERSHOP YANTO KOTA BENGKULU

Frengky Mellyan Frendes · Subandrio Subandrio

This study aims to determine the effect of Digital Marketing and Perceived Quality on Customer Satisfaction at Yanto's Barbershop, Bengkulu City. The results of this study indicate that partially the Digital Marketing variable has a significant effect on the Customer Satisfaction variable, H1 is accepted and Perceived...

physical sciences engineering and technology nano-technology natural sciences

• Universitas Muhammadiyah Bengkulu
• DOI: 10.36085/jems.v4i2.5522

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Tesis de licenciatura Acceso abierto

THE ROLE OF DIGITAL MARKETING IN STARTUP GROWTH

VASILEV, NIKODIM#idabnull

The rapid growth of startups is increasingly driven by effective digital marketing strategies, which play a pivotal role in fostering visibility, engagement, and customer acquisition in competitive markets. This study explores the transformative impact of digital marketing on startup growth by analyzing its multifacete...

economics and business social sciences Digital Marketing Business Growth Stra

• Italy

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Artículo 2023 Acceso abierto

HOW DIGITAL MARKETING AND PERCEIVED PERFORMANCE ARE INFLUENCING CONSUMER BUYING BEHAVIO

Khan, Zehra Jabeen

{"references": ["Digital 2022: Pakistan. (2022). Retrieved from www.datareportal.com: https://datareportal.com/reports/digital-2022-pakistan Hawkins, D. I. (2012). Consumer Behavior: Building Marketing Strategy. New York, NY. Kotler, P. (1991). Principles of marketing. Prentice Hall 174. Kotler, P. a. (2011). Principle...

economics and business social sciences

• Zenodo
• English
• DOI: 10.5281/zenodo.8241935

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