Buscador de Tesis y publicaciones académicas

Le marketing digital

Bressolles, G.

Visual Poster | Machiavellian Marketing: The Necessary Evolution of Persuasion, Power, and Digital Propaganda

Stone, Hadrian

This poster presents the core doctrine of Machiavellian Marketing: The Necessary Evolution of Persuasion, Power, and Digital Propaganda, a strategic school of thought that reframes marketing as a discipline of psychological architecture rather than communication or promotion. It synthesizes research from marketing psyc...

Digital Marketing and Perceived Radio Sales Revenue in Kampala Capital City Authority, Uganda

Nabukeera, Faith · Muyiggwa, Saul Mubanda · Menya, Mohamed

Radio sales revenue has remained a concern for many commercial radio stations the world over. This study attributed sales revenues of radio stations in Kampala Capital City Authority to digital marketing. The specific objectives of the study were; to determine the level of sales revenues of radio stations, examine the...

TRENDS IN THE DEVELOPMENT OF INTEGRATED MARKETING COMMUNICATION IN THE CONTEXT OF DIGITAL MARKETING

Bormane, Santa

Nowadays, in the context of digital marketing and social media development, with the advantages given by technologies and the vast possibilities of communication among consumers, businesses find the implementation of integrated marketing communication influenced by the Internet as a marketing communication environment...

The Effectiveness of Social Media as a Digital Marketing Tool in Expanding the Market for Tanimbar Ikat Weaving Products

Matrona Patricia Malindir · Agus Maolana Hidayat · Arry Widodo · Nurafni Rubiyanti

Tanimbar Ikat Weaving is a traditional craft from the Tanimbar Islands, West Southeast Maluku, with high cultural and philosophical values. However, this product faces obstacles in expanding the market due to limited access and marketing strategies. In the digital era, social media is an opportunity to expand national...

Analisis Strategi Promosi Dan Digital Marketing Dalam Peningkatan Penjualan

Sukardi Sukardi · M. Trihudiyatmanto

Tujuan - Penelitian ini bertujuan untuk mengetahui adanya pengaruh dari variabel strategi promosi, quality service, harga kompetitif, dan digital marketing terhadap peningkatan penjualan pada Focus Grafika Magelang. Metode - Metode yang digunakan adalah kuantitatif dengan pendekatan statistik, menggunakan data primer m...

PENERAPAN DIGITAL MARKETING SEBAGAI MEDIA PENJUALAN KERIPIK BAYAM HIDROPONIK DI DESA MUNDUSARI KECAMATAN PUSAKANAGARA

null Ade Suparman · null Deny Ernawan · null Silvi Aulia · null Noviyanti Hasanah

Digital marketing sangat membantu para pelaku bisnis dalam berinteraksi langsung dengan konsumen hingga produsen, untuk memenuhi kebutuhan operasional perusahaan, kemudahan yang didapat dari digital marketing diharapkan dapat mengembangkan industri bisnis yang berlokasi di Desa Mundusari Subang Terbatas lahan ditengah...

Implementation of Digital Marketing through Social Media to Increase The Number of Visits at Ujung Suso Beach Tourism, East Luwu District

Agus Syam · Fenly Crosby Cloria Dajo · Asmayanti Asmayanti · Muhammad Jufri · y 1 más

This research aims to understand how to improve the number of visitors to the Ujung Suso beach tourist destination after implementing digital marketing. The research method used is qualitative descriptive research. Data collection was carried out through observation, interviews and documentation techniques as well as u...

Influence of Digital Marketing, Brand Ambassador, and Brand Image on Scora Product Purchase Decisions in Sidoarjo

Lailatul Fitriyah · Dewi Komala Sari

The study was conducted to determine the influence of digital marketing, brand ambassadors, and brand image on purchasing decisions for Scora products in Sidoarjo. This research methodology is based on a descriptive quantitative approach, for the population includes all buyers of Scora products in Sidoarjo, and the sam...

Comparative Analysis of Traditional and Digital Marketing Effectiveness in SMEs: A Systematic Literature Review

Dequito, Arjay Paul D. · Mariñas, Klint Allen A.

Small and medium-sized enterprises (SMEs) operate within a competitive landscape where they must strategically engage with both traditional and digital marketing channels, each presenting distinct benefits and limitations. This systematic literature review explores the effectiveness of these two approaches, analyzing s...