Buscador de Tesis y publicaciones académicas

DIGITAL MARKETING’S TRAINING AT CV JAMU BANDUNG

Noneng Nurjanah · Suci Fika Widyana · Dera Thorfiani · Ali Mohammad Rezza

CV Jamu Bandung is a company in Bandung whose core business is producing traditional medicine, especially herbal medicine drinks, called jamu. The uniqueness of CV Jamu Bandung is that it uses a hereditary recipe with a delicious taste that is liked by millennials and youngsters who generally dislike herbal drinks. Cv...

The Unlocking Natra Bintan's Brand Image: The Power of SEO in Digital Marketing

Firza Aufa · Feri Ferdian

Brand image reflects a person's beliefs, ideas, and impressions of an entity. This includes impressions, impressions, and feelings that the public has towards certain companies, objects, individuals, or institutions. The primary objective of this research was to investigate the correlation between digital marketing str...

Implementasi Digital Marketing untuk Peningkatan Pengunjung Usaha Garasi Poncol

null Dwi Prayoga · null Isram Rasal

This study explores the application of digital marketing strategies to enhance business performance, using a case study of Garasi Poncol. The research focuses on the implementation of a website program within the context of digital marketing for a used car trading business. The Garasi Poncol website was developed by th...

Meningkatan Kemandirian Ekonomi UMKM Melalui Digital Marketing di Desa Tutulo Kabupaten Boalemo

Gani, Imam Prawiranegara · Hafid, Radia · Damiti, Fatmawaty

Desa Tutulo merupakan salah satu desa yang terletak di Kecamatan Botumoito Kabupaten Boalemo. Beberapa masyarakat Desa Tutulo memiliki UMKM sebagai mata pencaharian dalam meningkatkan perekonomiannya. Pelaku UMKM di Desa Tutulo masih mengandalkan strategi pemasaran secara tradisional yang disebabkan karena minimnya pen...

Pelatihan Manajemen Produksi dan Digital Marketing Untuk Inovasi Jamu Tradisional "Larasati" dalam Menghadapi Era Kompetisi Ekonomi Digital

Kurniawati Darmaningrum · Rahmatya Widyaswati · Istinganah Eni Maryanti

This community service aims to increase the understanding and skills of Jamu Larasati partners in managing production, digital marketing, financial management, and business financial reports. The method for implementing this service used training and FGD. The instrument for evaluating this activity used practice sheets...

The Role of Marketing Knowledge Management in Enhancing Digital Financial Innovation in Commercial Banks

Hani H. Al-Dmour · Futon Alsfour · Rand H. Al-Dmour · Noor Majid Saifan

This study examines the role of marketing knowledge management (assets and capabilities) in enhancing digital financial innovation through the moderating role of employees' demographic characteristics (age, education, experience, and position) in commercial banks operating in Jordan. To accomplish this aim, a conceptua...

Designing with AI for Digital Marketing

Moumita Sinha · Jennifer Healey · Tathagata Sengupta

We present an interactive user interface that allows digital marketing professionals to have real time access to insights from a back-end AI that predicts potential click-through rates of composed content based on similar past campaigns. We wanted to investigate the extent to which digital marketing professionals would...

Machine Learning-Based Classification of the Traffic of Digital Marketing Campaigns

Abbonizio S. · Sernani P. · Dragoni A. F. · Rinaldesi P.

Digital marketing i.e., any type of advertising proposed on electronic devices over the Internet, has been the prevalent advertising methodology in the last decades. As such, measuring its effectiveness and distinguishing genuine conversions generated by real users from fraudulent traffic (for example generated by bots...

digital-marketing

Autoría no especificada

Improving content marketing strategy. A case study of a digital marketing agency.

Mahmoud, Rabia

This thesis explores the impact of content marketing strategies on customer engagement and retention within a B2B digital marketing agency. The main aim is to help provide ‘Company X’ a B2B digital marketing agency, with detailed insights to improve their client relationships by data-driven marketing. The research is c...