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digital-marketing

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Kaisafestin digitaalisen markkinoinnin suunnitelma

Vepsä, Johanna

Opinnäytetyöni on Kaisafestin digitaalisen markkinoinnin suunnitelma. Suunnitelman tavoitteena oli edistää tapahtuman kokonaisvaltaista onnistumista tehostetuilla ja tarkennetuilla markkinointitoimenpiteillä. Ensisijaisena tarkoituksenani oli sekä löytää uusia ja toimivia markkinointikäytäntöjä ja –malleja että kehittä...

A UNIFIED AI FRAMEWORK FOR CROSS-SECTOR DIGITAL MARKETING UNDER SAUDI VISION 2030

Abdul Faheem

AI technology is revolutionizing digital marketing by changing its nature from merely a function designed for the implementation of marketing campaigns to an instrument capable of providing insight into the customers, tailoring marketing activities to specific clients, developing targeted marketing content, organizing...

The Role of Social Media Marketing in Driving Sales Growth

Anmol Yadav

Social media marketing (SMM) has emerged as a powerful tool in modern business strategies, significantly influencing brand engagement and sales growth. This study explores the impact of various SMM techniques—including influencer marketing, content marketing, paid advertising, and customer engagement—on sales performan...

Influencer marketing as a contemporary tool in brand promotion

Fraculj, Mario · Antolović, Kamilo

The accelerated development of forms of communication, primarily interactive digital communications, creates new paradigms in the marketing of products, brands and companies. Influencer marketing has proven to be one of those that is growing and has an increasingly powerful influence in brand marketing. So, the questio...

Digitalization of marketing and digitization of logistics processes in agricultural enterprises as key factors for successful European integration

Tetiana Ustik

The European integration of Ukraine’s agricultural sector involves not only aligning its products with European quality and safety standards but also developing competitive business models that utilize modern digital technologies. In this context, digitalization of marketing emerges as a key driver for successful integ...

PENGARUH DIGITAL MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA COFFE SHOP CAPTAIN CO

Sarah Azmi

The increasingly sophisticated era of globalization has made it easier for people to access information, creating a modern mindset and changing lifestyles that drive people to do business, especially coffee shops. However, doing business is not just about selling, but also requires a strong strategy in an era of fierce...

Impact of Digital Marketing on Consumer Buying Behaviour

null Prof. Dr. Nitin Malhotra and Abhay Gupta

The way people shop has changed completely in the last ten years. Before buying anything today, most people go online - they search, compare, read reviews, watch videos, and check what influencers are saying. All of this is driven by digital marketing. This research was done to understand exactly how digital marketing...

Implementasi Pemasaran Digital Menggunakan ShopeeFood untuk Meningkatkan Penjualan (Studi Kasus Rumah Es Nina)

Khoirunnisa Afandi · M. Habibullah Arief · Narandha Arya Ranggianto · Martiana Kholila Fadhil

The current digital marketing trend is experiencing significant transformation. Micro and Small and Medium Enterprises (MSMEs) need a marketing strategy for a product using a digital platform to increase business excellence and optimize business to reach a broader range of consumers. This community service aims to eval...

Pengaruh Harga dan Digital Marketing terhadap Kepuasan Konsumen dengan Keputusan Berkunjung sebagai Variabel Intervening pada Puncak Lawang

null Adila Rahmatul Khaira · null Yulasmi Yulasmi · null Febri Aldi

This research aims to find out how much influence price and digital marketing have on consumer satisfaction with the decision to visit as an intervening variable at Puncak Lawang. The method used was accidental sampling, namely visitors to Puncak Lawang. The research results showed that: there is an influence of price...