Buscador de Tesis y publicaciones académicas

AS REDES SOCIAIS NO BRASIL COMO FERRAMENTA PARA ASCENSÃO FEMININA NO MARKETING DIGITAL

Layla de Lima Freitas · Vitória Carvalho da Silva

O presente trabalho explora a influência das mídias sociais na ascensão de mulheres brasileiras em suas carreiras. Foca-se no marketing digital como uma ferramenta que permitiu que essas mulheres conquistassem um espaço significativo na internet, influenciando milhares de pessoas a conhecerem marcas e produtos que cres...

The Effect Of Digital Marketing On Increasing Product Sales In Micro, Small And Medium Enterprises (MSMEs) In Palembang City

null Muhammad Saim · null Efriyani Sumastuti · null Qristin Violinda

In order to ascertain the impact of digital marketing on raising product sales in micro, small, and medium companies (MSMEs) in Palembang City, this research studies MSMEs in that city. A total of 40,130 MSMEs in Palembang City made up the population for this research, and 100 MSMEs made up the sample. This study emplo...

Leveraging Artificial Intelligence to Enhance Consumer Engagement and Foster Seamless Interactions

Thangaraja Arumugam · S. Shahul Hameed · Deepa Priyanshu · P. K. Prajith · y 1 más

This chapter examines how AI affects digital marketing and customer behavior. This article examines how technical aspects of modern technology affect digital marketing, taking into account new product and market analysis and customer preferences. Artificial Intelligence gives computers human-like intelligence. Humans c...

Socialization and Digital Marketing Workshop for UMKM in Ngamprah District, West Bandung Regency

Rizki Indrawan · Eka Septriarini · Lukni Burhanudin · Marlina Marlina · y 1 más

Currently, the problem of the lack of understanding of SMEs regarding digital promotion in Ngamprah District has resulted in the product being less exposed to the wider community. The purpose of carrying out this activity is so that industrial players in this area can digitize their products without knowing the locatio...

Effect of Digital Marketing, Brand Image, and Brand Awareness on Purchasing Decisions on Moisturizer Products in Sidoarjo

Dini Anjarwani · Dewi Komala Sari

This research was conducted to find out whether there is an influence of Digital Marketing, Brand Image and Brand Awareness on purchasing decisions for Moisturizer products. This research method uses a quantitative approach with the population of Sidoarjo people who have bought Moisturizer products and are more than 17...

Digital Marketing and Sales Performance Perceptions among Rural MSMEs: A Study in Sawang District, North Aceh

Nanda Ameliany · Sufi Sufi · Lisa Iryani · Yuli Santri Isma · y 1 más

In an increasingly digital economy, many micro, small, and medium enterprises (MSMEs) face challenges in adapting their marketing strategies to remain visible and competitive, particularly in rural or underserved regions. This study investigates how MSMEs in Sawang District, North Aceh Regency, experience and perceive...

Examining the Impact of Sustainable Branding on Consumer Behaviour through Digital Platforms

Susmita Datta · Dr. Manali Bhattacharya

In this digital era, digital marketing and information systems can prove to be a vital tool in driving sustainable behaviour among consumers. This research paper aims to explore how sustainable branding in the digital era is very important in shaping and influencing consumers. With an ample number of brands growing and...

Challenges and opportunities of digital integration in marketing: a business perspective in emerging economy

Valeri Gagauz

The rapid digitalization of marketing practices has significantly transformed the way businesses engage with their customers, particularly in the B2C segment. However, the adoption and integration of digital marketing strategies remain uneven across different regional and economic contexts. This study focuses on the Re...

DIGITAL MARKETING

Mochamad Malik

Digital marketing course

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