Buscador de Tesis y publicaciones académicas

Challenges of tourism marketing in the digital, global economy

Simon Hudson

Digital Marketing Trends in India

PUNEET KUMAR -

The study looks at the lively state of digital marketing in India, watching the latest trends, how people behave, and their use of various platforms. Because of more people using mobile internet, social media, and AI, digital marketing has become an effective approach for businesses in India from various sectors. A tot...

PENINGKATAN PEMASARAN DIGITAL PADA UMKM USAHA FASHION DI PASAR BAMBU KUNING BANDAR LAMPUNG

Agus Purnomo

Micro, small and medium enterprises (MSMEs) are productive and independent economic businesses run by individuals and groups. One of the MSMEs is a business in the fashion sector that runs its business in the Bambu Kuning Market in Bandar Lampung. People are increasingly aware of fashion and fashion lifestyles, so the...

Model Hybrid Learning untuk Peningkatan Skill Pemasaran Syariah melalui Media Sosial dan Aplikasi Mobile: Studi Empiris pada Pelaku Ekonomi Kreatif

null Zuhrinal Nawawi · null Ruli Pebrina Br Sitepu

This study examines the implementation of a hybrid learning model to enhance sharia marketing skills through social media and mobile applications among creative economy actors. By combining online and face-to-face learning, the model aims to provide flexibility and a comprehensive learning experience aligned with shari...

Using Social Media and Digital Marketing Tools and Techniques for Developing Brand Equity With Connected Consumers

Pawan Kumar · Gursimranjit Singh

This chapter provides a theoretical analysis on the role of digital marketing, social media, and digital marketing tools and techniques (DMTT) in developing customer-based brand equity (CBBE). The chapter discuses different types of digital marketing tools and techniques. The review has found that the consumer's behavi...

The Development of Digital Marketing Strategies and Distribution Channels for Community Products Using E-Commerce in The Lower Northern Region of Thailand

Jitaphat Chaisit · Ladapha Pansuwan · Pattamanan Isaranontakul

The objective of this research is to study the digital marketing strategies of community product businesses and to develop the distribution channels for these products with the utilization of e-Commerce in the lower-northern region of Thailand. The effectiveness of the implementation of e-Commerce systems for the digit...

Digital Marketing and Artificial Intelligence in Healthcare: Revolutionizing Patient Engagement and Service Delivery

Autoría no especificada

The healthcare industry has seen a major transformation in patient engagement and service delivery as a result of the integration of digital marketing and artificial intelligence (AI). Healthcare accessibility and efficiency are increased through individualized experiences provided by AI-driven marketing techniques tha...

Proposta de implementação de marketing digital: um estudo de caso na empresa Distribuidora Barros

Oliveira, Fábio Lira de · Silva, Ana Kelly Batalha da · Moura, Deusiane Andrade de · Roberto, José Carlos Alves · y 1 más

O presente artigo tem por objetivo principal apresentar uma proposta de intervenção na área do marketing digital na empresa Distribuidora Barros, situada na cidade de Manaus-AM. Trata-se de uma empresa do segmento de distribuição de bebidas de pequeno porte, na qual verificou-se por meio do diagnóstico organizacional q...

DEVELOPMENT OF DIGITAL MARKETING THE FORMATION OF THEORETICAL AND METHODOLOGICAL BASIS THROUGH THE DISCIPLINE CONCEPT

Yahyokhonov Niyozkhuja Bahroil Ugli

This article discusses the formation of the theoretical and methodological foundations of the development of digital marketing through the concept of digitalization, in particular, the concept of digital business models and the digital market ecosystem.

"The Power of Professional Branding for Business Growth"

Sanbrains Agency

"One of the greatest benefits of professional branding is credibility. Consumers are more likely to interact with businesses that appear credible and trustworthy. A professionally created logo, consistent colour scheme, optimised website, and strong brand voice convey the message that your business is credible and trus...