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Com o uso generalizado da internet, o instinto natural é o de se fazer uma pesquisa nos motores de busca sempre que queremos saber um pouco mais sobre algo. As empresas estão a par deste fenómeno e tentar tirar partido dele através do uso de search engine marketing, o método de internet marketing que tem como objetivo...
Search Engine OptimizationMarketing Digitaleconomics and businesssocial sciences
null Lukman Pakaya · null Ayu Rakhma Wuryandini · null Titi Umi Kalsum Hulopi
Digital marketing transformation is an important strategy for enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs), particularly in rural areas that still face limitations in digital literacy. Bongo Village, located in Batudaa Pantai District, Gorontalo Regency, possesses significant local econ...
Purpose – Digital communication and social media have an increasing importance in society and in tourism boosting. This study aims to analyse the role of digital marketing in the destination image and visitor loyalty of historic sites. Design/methodology/approach – Using a mixed-method approach combining survey data fr...
Destination imageDigital marketingeconomics and businesssocial sciences
The study highlights the formation and development of digital competence of bachelors of marketing as an important area of research due to the current realities of the digital society and the need for their continuous professional growth, taking into account the current requirements of the labor market. It has been est...
Irfandi Buamonabot · Daniel Susilo · Guellica Agnesia Claudia Thanos · Toong Hai Sam · y 3 más
Facebook has developed into much more than just a social media platform since its 2004 launch, changing the way businesses engage with their customers and emerging as a powerful player in the field of digital marketing. Due to the increased attention this evolution has received from academia, extensive research has bee...
Background and Aim: This study explores the influence of digital celebrities and content marketing on impulse purchases through TikTok Shop in Lampang, Thailand. It focuses on Generation Z's interaction with TikTok and investigates the role of digital celebrity post authenticity, advertisement content, content marketin...
Sri Irmayanti Asyhari · Nursyam Anwar · Sri Utami Permata
This study explores how traditional Mandar culinary MSMEs in Katumbangan Village, West Sulawesi, integrate digital marketing practices within a rural and culturally embedded context. Using a qualitative exploratory approach, data were collected through in depth interviews, observation, and documentation involving MSME...
Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies explores how cutting-edge technologies transform business processes and digital marketing strategies across industries. The book highlights practical applications of AI, VR, and data analytics through case studies in secto...
The purpose of this study was to analyze the influence of digital marketing, innovation, and word of mouth on purchasing decisions. This research was conducted on klotok coffee consumers in Yogyakarta. The number of samples in this study were 100 (one hundred) respondents who had made a purchase at Kopi klotok Yogyakar...
basic medicinehealth sciencesmedical and health sciences
Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peranan strategis dalam perekonomian Indonesia, namun masih menghadapi tantangan dalam membangun brand awareness dan memanfaatkan digital marketing. Pengabdian ini bertujuan untuk menganalisis efektivitas pendampingan dalam membangun brand awareness pisang goreng kipas P...
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