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Marketing Digital

Mendez, Alexander

Social media marketing in the business interaction system of the enterprise

Olena ZAITSEVA · Viktoriya SHUKLINA · Olena VOSKRESENSKA

Introduction. The digital economy is deve­loping very quickly in the world, so all busi­nesses understand the need to use modern interactive technologies in predicting consumer behavior and are ready to adapt the informa­tional potential of campaigns to the conditions of global digitalization. Problem. The digital econ...

THE PERSPECTIVE OF DIGITAL MARKETING OF THE SPORT MEGA EVENTS IN THE 21st CENTURY

Miloš Trkulja · Milijanka Ratković · Andrijana Kos Karavan

Owing to the technological innovations that are dominating the global market of today, and seen through the prism of digital transformation megatrends, sports mega-events have rapidly (beginning of the 21st century) developed and integrated a formidable digital infrastructure that is becoming the foundation of their or...

STRATEGI PEMASARAN KOMUNIKASI DIGITAL MARKETING PLATFORM (CASHBAC) UNTUK MENINGKATKAN DAYA BELI KONSUMEN

Katrina Katrin · Zon Vanel

This research is focused on communication marketing strategies at PT. Global Pay Indonesia (Cashbac). The purpose of this research is to find out the marketing strategy of digital marketing platform (Cashbac) to increase consumer purchasing power. The main theory is Marketing Mix (4P). The object of this research is th...

ANÁLISIS DE LAS PRINCIPALES ESTRATEGIAS DE MARKETING DIGITAL: UNA MIRADA CENTRADA EN LOS DATOS

Moreno Perez, Gema

El Trabajo de Fin de Grado explora la sinergia entre el marketing digital y los datos, analizando cómo las estrategias en ambos campos se complementan para maximizar el rendimiento de las campañas. Se examinan diversas técnicas de recopilación y análisis de datos para informar la toma de decisiones en marketing digital...

PELATIHAN MARKETING DIGITAL DALAM INDUSTRI KREATIF WARGA BANTARAN KALI CILIWUNG TANJUNG BARAT DAERAH KHUSUS JAKARTA

null Irham Ramdani · Maria Cleopatra · Muhammad Syahiddin · Sara Sahrazad · y 1 más

Manfaat utama digital marketing didalam industri kreatif adalah dengan adanya digital marketing berharap produk bisa dilihat oleh seluruh rakyat Indonesia. Dengan begitu produk mampu terjual dengan kapasitas besar dan tidak hanya pada orang yang berkunjung diwilayah bantaran kali ciliwung. Dengan adanya digital marketi...

Strategi Digital Marketing Mg Setos Hotel Semarang Dalam Meningkatkan Revenue Di Masa Pandemi

Marcelino Santosa · Zon Vanel

Pandemi covid-19 masuk dan merubah semua aspek kehidupan di Indonesia salah satunya adalah sektor pariwisata. Dampak pemberlakuan PSBB dengan menurunnya revenue hotel. Namun MG Setos Hotel Semarang mampu bertahan dengan merubah strategi pemasarannya ke bentuk digital marketing. Tujuan dari penelitian ini adalah mengana...

Pemanfaatan Digital Marketing Melalui Aplikasi Facebook Dalam Meningkatkan Brand Awareness Pada Produk Karang Hias (Coral) Di PT. Dirga Mega Cipta Bekasi Jawa Barat

null Elisa Putri · null Ilham Ilham · null Sulkifli Sulkifli

The era of industrial revolution 4.0 has had a major impact on the digitalization process in all fields. Including the use of social media which has dramatically changed marketing trends in the world from conventional to digital. Business people are targeting increasing brand awareness by utilizing digital marketing. T...

Leveraging Digital Marketing Strategies for Personal Branding in India’s Linguistically Diverse Market: A Strategic and Empirical Analysis

S. Hemanth Kumar · Sumithra Sreenath · R. Shrithiba

This study explores the integrative impact of digital marketing tools such as Social Media Usage, Search Engine Optimisation (SEO), Content Marketing Quality, and Consumer Engagement on Personal Brand Influence within India’s culturally and linguistically diverse digital market. Using a robust mixed-method approach, da...

Pengembangan Video Profil Berbasis Drone untuk Konten Digital Marketing di Media Sosial

Yasrin Zabidi · Riani Nurdin · Marni Astuti · Prasidananto Nur Santoso · y 3 más

The problem in the Community Service activity is that SMA Negeri 1 Wates already has a profile video, but does not yet have a drone-based profile video that displays the profile of SMA Negeri 1 Wates from the air which has its own appeal and uniqueness which will later be used as digital marketing content material in p...