Buscador de Tesis y publicaciones académicas

Upaya Strategi Digital Marketing Dalam Memperluas Target Pasar Sektor UMKM (Studi Kasus CV Rempang Printing Batam)

Teresia Armeta

Business competition makes various companies innovate with each other in creating promotional media to expand their target market. One of the marketing techniques that is currently growing rapidly and is a trend, namely digital marketing. This digital marketing strategy is also used to promote MSMEs in Indonesia, such...

BERKARYA UNTUK BANGSA : SINERGISITAS PENGABDIAN KEPADA MASYARAKAT DAN EDUKASI STRATEGI DIGITAL MARKETING DI SOCIETY 5.0

Abdul Aziz · Muhadi Muhadi · Eka Assolehah Putri

Creative economy entrepreneur in Ragas Masigit Village, Kec. Carenang Kab. Serang is experiencing problems with digital marketing knowledge during the Covid-19 Pandemic towards society 5.0. There needs to be motivation and education that can help creative economy business actors, especially to bounce back from the unce...

Customer Acquisition: recruiting visitors through owned or earned channels

Marjolein Visser · Martijn Hoving · Co van Kempen · Matthijs Jansen · y 2 más

The customer acquisition process consists of defining target markets and recruiting new customers. This chapter describes how marketers can use owned and earned Digital Marketing communication channels to connect with customers and lead them to digital sales channels. It discusses the two main forms of search engine ma...

THE IMPACT OF DIGITAL MARKETING, SALES PROMOTION, AND ELECTRONIC WORD OF MOUTH ON CUSTOMER PURCHASE INTENTION AT TIKTOK SHOP

Ratu, Elizabeth Putrinda · Tulung, Joy Elly

This research aims to analyze the impact of digital marketing, sales promotion, and electronic word of mouth on customer purchase intention at TikTok Shop in Manado. The independent variables used in this research are digital marketing, sales promotion, and electronic word of mouth, while the dependent variable is purc...

STRATEGI PEMASARAN KOMUNIKASI DIGITAL MARKETING PLATFORM (CASHBAC) UNTUK MENINGKATKAN DAYA BELI KONSUMEN

Katrina Katrin · Zon Vanel

This research is focused on communication marketing strategies at PT. Global Pay Indonesia (Cashbac). The purpose of this research is to find out the marketing strategy of digital marketing platform (Cashbac) to increase consumer purchasing power. The main theory is Marketing Mix (4P). The object of this research is th...

Pienyrityksen digimarkkinointi : yritys X:n polttopuukauppa

Svärd, Jaana

The subject of the thesis was the digital marketing for a small business, Company X's firewood trade. The client of the thesis was a company operating in Kangasala, company sell firewood it manufactures among other things. The company operates within Kangasala and nearby municipalities. The aim of the thesis was to dev...

Digital Marketing

Shubham Parsoya

Strategi pemasaran digital scarlett whitening

Atika Dian Puspita · Devi Desrianti · Nur Anisa Amania · Erwin Permana

The current development of various marketing media means that business actors must be able to execute marketing strategies in various media channels, both directly and digitally. One product that utilizes all communication channels to market its products is Scarlett Whitening. Although it is classified as a new brand,...

The impact of artificial intelligence on digital marketing

Alkhayyat, Abdulmoaz · Ahmed, Ahmed Mohamud

Date: [2022-05-25] Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, MälardalenUniversity Authors: Ahmed Mohamud (93/06/29) & Abdul Moaz Alkhayat (97/01/01 ) Title: Impact of Artificial Intelligence in Digital Marketing Supervisor: Stylianos Papaio...

The Influence of Digital Marketing and Brand Image through Brand Awareness as an Intervening Variable on Lombok Coffee Products

Lalu Pathul Bahri · Sri Utami Ady

ABSTRACT The purpose of this study was to analyze the influence of digital marketing and brand image through brand awareness as an intervening variable on Lombok Coffee products. This researcher used a quantitative approach. The population in this study were all Lombok Coffee users in the age range of 20-40 years. The...