Buscador de Tesis y publicaciones académicas

Digital marketing research

Langkos, Spyros

INTEGRASI LITERASI DIGITAL, DOMPET DIGITAL DAN BAHASA INGGRIS DALAM MENINGKATKAN EFEKTIVITAS PEMASARAN UMKM

Fransiska Sirait · Lika Silvia Batubara

The purpose of this study is to analyze the effect of the integration of digital literacy, the use of digital wallets, and English language proficiency on the marketing effectiveness of Micro, Small, and Medium Enterprises (MSMEs). The focus of the research is directed toward examining how these three factors interact...

Implementasi Komunikasi Pemasaran Coffee Shop

null Nico Amri · null Ani Yuningsih

Abstract. Business development in Bandung has experienced a significant increase, especially in the culinary sector, namely coffee shop industry. This triggers coffee shop business people to highlight their respective characteristics and decide their marketing communication strategies. Morgy Coffee competes with other...

Mempertahankan Eksistensi Pemasaran Batik Tulis Pamekasan Selama Pandemi Covid-19 pada Kelompok Pengrajin Nyi Leha Batik

Fawaid, Akh.

The Covid-19 pandemic threatens the sustainability of the income of written batik craftsmen and sellers in Pamekasan Regency. Moreover, most of the marketing systems used still use the conventional system (face-to-face seller-buyer). As a result, the income of Pamekasan batik craftsmen and sellers has dropped dramatica...

Building a digital consulting architecture for small and medium-sized businesses in Russia

V.E. Kovalev · E.A. Antineskul · A.I. Solareva

The paper deals with the integration of marketing consulting services in small and medium-sized businesses based on the resources of digital economy and digital products. The methodological apparatus of the research includes methods of analysis, classification, analogy and induction. The role and necessity of consultin...

Implementing digital marketing using artificial intelligence

Dhia Qasim · Amin Khalifeh

This paper aims to discuss the application of AI in digital marketing, its role in enhancing decision-making, personalization, and campaign performance along the customer's journey. This study employs a qualitative research approach to investigate the strategic application of AI in digital marketing, drawing on recent...

Using Digital Marketing Strategy and Perceived Value to Promote Brand Trust in Chinese Mobile Phone Brands

Lanxin Zhou · Vuttichat Soonthonsmai

Over the past few years, China’s branded mobile phone industry has experienced significant growth, becoming one of the largest global markets. With fierce domestic and international competition, brand trust has emerged as a crucial factor influencing consumer purchasing decisions. Consumers trust mobile phone brands th...

The Influence of Digital Marketing on Business Performance

Ali Tazi Cherti

This research examines the impact of digital marketing (DM), through the integration of artificial intelligence (AI), on business performance (BP) in the Moroccan context. Utilizing a structured questionnaire and the advanced PLS-SEM method for analysis, it uncovers a strong positive correlation between the use of AI i...

DIGITAL MARKETING TO E-COMMERCE CUSTOMERS

null Nasaruddin Siregar · null Sari Endah Nursyamsi · null I Nyoman Tri Sutaguna · null Geofakta Razali · y 1 más

In this study, customer relationship management will be used as a mediating variable to examine the effects of digital marketing and trust on online purchase choices made by e-commerce customers in Bandung City. The participants or demographic in this study are online shoppers in Bandung City. For a structural equation...

Pengaruh Pengalaman Mahasiswa Dan Teknologi Digital Marketing Terhadap Kepuasan Pengguna Pada Aplikasi Tiktok Shop Di Universitas Raharja

Miranda Putri Anggraeni · Khaila Rizki Aulia Nandani · Friska Aulia · Aliya Sakinah

Penggunaan teknologi digital marketing pada aplikasi TikTok Shop telah meningkatkan kepuasan pengguna dengan cara yang efektif. Strategi digital marketing yang digunakan oleh Dope And Adapt, seperti harga spesial untuk setiap live streaming, tempat menarik untuk melakukan live streaming, dan promosi di berbagai platfor...