Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets
de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu
investigación y descarga los que son de acceso libre.
In the era of digital transformation, Organization embarked on a comprehensive study to explore the dynamics of social media use, marketing perceptions, and digital content consumption among 345 participants. Utilizing statistical methods such as Spearman's rho correlation, Mann Whitney U test, and Kruskal-Wallis H tes...
Tetiana Petrishyna · Anatolii Suprun · Hanna Andrushchenko
The article examines digital trends and innovations in insurance marketing that are shaping modern strategies for effectively promoting insurance services in a highly competitive market. It explores the challenges insurance companies face in adapting to digital transformation, focusing on changing consumer demands, the...
The outspread of the Covid-19 has impacted the whole world. Before this pandemic, business firms and world economies were growing with a great pace. But in 2020, corona pendeamic has caused an unrest in the business world. Since, the Governments has imposed restriction policies consequently business firms started adopt...
economics and businesssocial sciences3. Good health12. Responsible consumption
Altamiro Junior Lacerda de Almeida · João Carlos Valente Gomes Resgala · Camila Lacerda Abreu · Marília Miranda Lacerda · y 1 más
RESUMO. O presente estudo apresenta a percepção dos consumidores de supermercados de Carangola sobre as ações de comunicação de marketing digital, uma prática que tem se tornando comum nesse e em diversos seguimentos. Utilizou-se como arcabouço teórico para embasar o estudo os conceitos relacionados ao marketing e seu...
Social sciences (General)H1-99economics and businesssocial sciences
Many MSMEs now rely on digital technology in their everyday marketing activities, especially to reach customers and promote their products more efficiently. Using digital media, businesses can reach customers more easily, introduce products, and keep in touch with buyers. However, not all MSMEs get better marketing res...
The article is devoted to the study of the features of developing a marketing strategy for a trading enterprise in the context of digital transformations. The updating of the research topic consists in outlining the conceptual foundations of developing a marketing strategy for a trading enterprise in the conditions of...
This product-based thesis was made for a Finnish micro design company – 2.Elämä Design. The objective of the thesis is to create a strategic B2B digital marketing plan for 2.Elämä Design in order to help its business expansion in Finland and globally. The final product of the thesis is a handbook of B2B digital marketi...
digital marketing strategydigital marketing toolsweb personaGlobal Customer Relationship Management and Communication
The research work is dedicated to the comprehensive study of marketing strategies in education within the context of globalization and digital transformation. The theoretical aspects of the concept of "strategy" and its evolution are revealed, and the essence of marketing strategies in education and their role in ensur...
Dhony Hardiyanto · Mahendra Wijaya · Agung Satyawan
Purpose: This systematic literature review (SLR) analyzes tourism marketing communication, uncovering successful strategies and emerging trends. It covers branding, digital marketing, social media, and more, while assessing effectiveness across various contexts. Research Methodology: Systematic literature review was co...
IN THE DIGITAL AGE, THE LANDSCAPE OF MARKETING HAS UNDERGONE A SIGNIFICANT TRANSFORMATION. THE ADVENT OF THE INTERNET AND THE PROLIFERATION OF DIGITAL DEVICES HAVE PAVED THE WAY FOR NEW MARKETING CHANNELS, STRATEGIES, AND TOOLS. AMONG THESE, SOCIAL MEDIA HAS EMERGED AS A DOMINANT FORCE, INFLUENCING NOT ONLY HOW BUSINES...
Resultados provistos por
OpenAIRE,
la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
Cómo usar el buscador en tu investigación
1
Encuentra antecedentes
Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.
2
Construye tu marco teórico
Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.
3
Cita con fuentes verificables
Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.
Encontraste los antecedentes. ¿Y ahora?
Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de
literatura en un proyecto sólido: delimitación del tema, metodología, redacción y
revisión antiplagio con informe de Turnitin.
Usamos cookies para asegurar que te damos la mejor experiencia en nuestra web.
Si continúas usando este sitio, asumiremos que estás de acuerdo con ello.
