Buscador de Tesis y publicaciones académicas

THEORETICAL AND METHODOLOGICAL ESSENCE OF MARKETING STRATEGIES IN EDUCATION

Tkachova, N. P. · Klimov, M. V.

The research work is dedicated to the comprehensive study of marketing strategies in education within the context of globalization and digital transformation. The theoretical aspects of the concept of "strategy" and its evolution are revealed, and the essence of marketing strategies in education and their role in ensur...

Artificial Intelligence in Digital Marketing Performance Optimization for Micro Small and Medium Enterprises in Surakarta

Ahmad Aufar Ribhi · Graceilla Kristia Seraphim Budiono · Muhammad Ircham Rizki

Digital marketing has become a necessity for Micro, Small, and Medium Enterprises (MSMEs) to increase their competitiveness in the digital economy era. Artificial Intelligence (AI) plays a central role in this revolution, particularly in the field of digital marketing, by reducing targeting complexity, enabling predict...

The Influence of Content Marketing, Digital Human Resource Competence, and Social Media Communication Response on MSME Consumer Trust through Customer Engagement as a Mediating Variable

Nugrahini Susantinah Wisnujati · Abu Muna Almaududi Ausat · Syamsuri Syamsuri · Susatyo Adhi Pramono · y 2 más

This study aims to analyze the influence of content marketing, digital human resource (HR) competence, and social media communication response on consumer trust in micro, small, and medium enterprises (MSMEs), with customer engagement acting as a mediating variable. The research is motivated by the increasing importanc...

Adapting to Digital: A Review of the E-Marketing Mix and Its Evolution beyond the 4Ps

Bala, Anu · Taneja, Girish

Digital marketing has taken over the marketplace in the twenty-first century, and traditional marketing tactics have come under fire. Over the previous two decades, the use of web browsers has skyrocketed. Many customers use browsers to obtain various forms of information about the product, price, and other services av...

Attractiveness of Online Marketing in the Age of Industry 4.0

Huynh Tan Hoi

In order to be able to compete in the market, all businesses equip themselves with a reasonable marketing strategy. The rapid development of the internet together with the constant innovation of technology platforms has contributed to turning the world into a digital age and creating a new marketing and online marketin...

Digital Marketing of unhealthy products to children: evidence from the WHO CLICK framework

K Wickramasinghek · K Hetz · O Zhiteneva

Abstract The rates of childhood obesity are rising, the “on-screen” times of children are increasing, and the marketing strategies are more personalized and targeting than ever. Exposure to digital marketing of unhealthy foods to children and adolescents is a major concern as food and beverage companies can target adve...

Mobile Marketing as a Growth Tool for Rural Small-Scale Enterprises

Prof. Pooja Tiwari

In the digital era, mobile technology has revolutionized marketing practices across urban and rural markets. Rural small scale enterprises, which form the backbone of India’s grassroots economy, are increasingly leveraging mobile marketing strategies to enhance their market reach and profitability. With the rapid growt...

WORKSHOP UMKM: PEMASARAN BERBASIS LITERASI DIGITAL

Ratri Harida · Cutiana Windri Astuti · Rifa Suci Wulandari · Rizki Mustikasari · y 1 más

The Digital Literacy-Based Marketing Workshop for UMKM entrepreneurs in Pomahan Village, Pulung District, Ponorogo Regency, East Java Province is a means to practice photo and video editing skills, and use persuasive language to increase consumer’s interest for UMKM businesses. This activity aimed to make the wider a...

Outsourcing das actividades de marketing digital nas PME

Medeiros, Adelino José Dias

Tecnologias e processos digitais obrigaram o marketing a procurar novas estratégias e formas de identificar e de comunicar com os clientes actuais e potenciais fazendo assim evoluir o marketing tradicional para o marketing digital. Este utiliza os recursos digitais disponíveis na internet tais como: Web sites, comunica...

Marketing digital

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