Buscador de Tesis y publicaciones académicas

Tesis de maestría 2013 Acceso abierto

Outsourcing das actividades de marketing digital nas PME

Medeiros, Adelino José Dias

Tecnologias e processos digitais obrigaram o marketing a procurar novas estratégias e formas de identificar e de comunicar com os clientes actuais e potenciais fazendo assim evoluir o marketing tradicional para o marketing digital. Este utiliza os recursos digitais disponíveis na internet tais como: Web sites, comunica...

Marketing economics and business social sciences Website

• Instituto Politécnico do Porto. Instituto Sup...
• Portugal
• Portuguese

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Artículo 2024 Acceso abierto Revisado por pares

Maximizing Sales with Social Media and Email Marketing: Lessons from MSMEs in Sumenep Regency, Indonesia

Ahmad Ghufrony · Lilis Ardini · Agung Pambudi Mahaputra

In the modern digital landscape, micro, small, and medium enterprises face significant challenges in reaching and engaging their target customers. This quantitative research study examines the impact of social media and email marketing strategies on sales growth in Micro, Small, and Medium Enterprises in Sumenep Distri...

economics and business social sciences

• Indonesia Academia Research Society
• DOI: 10.62157/ijietom.v2i1.57

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Artículo 2021

Influencer marketing as a contemporary tool in brand promotion

Fraculj, Mario · Antolović, Kamilo · Pale, Domagoj

The accelerated development of forms of communication, primarily interactive digital communications, creates new paradigms in the marketing of products, brands and companies. Influencer marketing has proven to be one of those that is growing and has an increasingly powerful influence in brand marketing. So, the questio...

economics and business social sciences

• Croatia
• English

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Artículo 2021 Revisado por pares

CONTENT MARKETING EFFECTIVENESS TOWARDS CONSUMER’S PERSPECTIVE ON THE NEW PRODUCT LAUNCH. INVESTIGATION STUDY AMONG YOUNG ADULTS IN INDONESIA

null Winata J. · Ibiwani Alisa Hussain · Noraini Ahmad · Abdullah R.N. · y 1 más

Marketing techniques have shifted significantly from physical to digital, with content marketing emerging as a vital subtype. In Indonesia, the ease of internet access and platform variety has made content marketing highly effective, especially for online marketplaces looking to bridge the gap between buyers and seller...

economics and business social sciences

• Asia Pacific University Sdn. Bhd.
• DOI: 10.65136/ejbm.v6i4.116

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Other 2020

Investigating Marketing Strategies

Butenko, Emily

This thesis aims to explore digital marketing strategies of a beauty brand Glossier, to gain a clear understanding of their marketing activity and connect that to gaining brand trust. Therefore, the research question is as stated: “What digital marketing strategies can make your customers trust your brand more?” The th...

Marketing case study social media economics and business

• Finland
• English

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Tesis de licenciatura 2024 Acceso abierto

Variables que impulsan el uso de la IA en el marketing digital

Sánchez Villafañez, Pablo

Este Trabajo de Fin de Grado (TFG) estudia cómo la inteligencia artificial (IA) está transformando el marketing digital y afectando las decisiones de compra de los consumidores. Para ello se realiza una revisión exhaustiva de la literatura para definir los conceptos clave de marketing digital e IA, y se analiza cómo es...

economics and business social sciences

• Spanish

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Artículo 2025 Acceso abierto Revisado por pares

Influence of Digital Marketing in Shaping Consumer Purchase Behaviour

Radha Thangarajan · Inayath Ahamed S B · Santosh M Sunkapur · Hemanth Kumar S · y 2 más

Digital marketing has had a profound impact on consumer purchasing behavior, offering individuals more opportunities to research and purchase products and services. It has also simplified the process for businesses to target specific demographics, allowing them to customize their advertisements based on consumers' inte...

economics and business social sciences

• Skyler Publication
• DOI: 10.52783/jns.v14.2728

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Artículo 2022 Revisado por pares

The Influence Of Digital Marketing And Brand Awareness On The Purchasing Decisions Of Brand Products Clothing Erigo In Teenagers At Makassar City

Nur Ramadani · Zelfia Zelfia · Hadawiah Hadawiah

The thesis discusses The influence of digital marketing, brand awareness on purchasing decision. This study aims to find out: 1). The influence of digital marketing on purchasing decision. 2). The influence of brand awareness on purchasing decision. This research uses Hovland’s A-T-R (Awareness, Trial, Reinforcement) T...

economics and business social sciences

• Universitas Muslim Indonesia
• DOI: 10.33096/respon.v3i3.120

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Artículo 2024 Revisado por pares

DIGITAL MARKETING STRATEGY TO INCREASE SALES OF WARDAH PRODUCTS IN THE E-COMMERCE ERA

Novita Dwi Ruwanti · Irma Satya Indriyanti

This research aims to analyze the digital marketing strategy implemented by Wardah to increase salesthrough e-commerce, as well as identifying the factors that influence the ef ectiveness of this strategy. Theresearch method used in this research is qualitative research with a case study approach, where data iscollecte...

economics and business social sciences

• Universitas Terbuka
• DOI: 10.33830/iscebe.v1i1.4039

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Artículo 2025 Revisado por pares

INOVASI PEMASARAN BERBASIS TEKNOLOGI INFORMASI PADA SMAN 8 TAMBUN SELATAN KABUPATEN BEKASI

Yudi Haryanto · Abdul Ghofar

This study aims to analyze the implementation and impact of information technology-based marketing innovation at SMAN 8 Tambun Selatan, Bekasi Regency, Indonesia. The research uses a mixed-method approach combining qualitative and quantitative analysis. Data were collected through interviews, observations, questionnair...

social sciences education

• Sekolah Tinggi Ilmu Ekonomi GICI
• DOI: 10.58890/jkb.v17i2.437

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